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Making the most of mobile

Posted by Sara Taylor on November 30, 2009 at 4:35 AM
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Martha Stone (USA), director of Shaping the Future of the Newspaper Project, talked today about the growing opportunities for newspapers through mobile phones.

"Text message advertising has become one of the hottest new ways to advertise," she said.


Stone also explained how mobile phones have become more than a way to just communicate with others. Phones are becoming more advanced and can now be used not only for talking and texting, but also for online searching, television, blogs, advertising, alerts, and much more.

World Digital Media Trends, created by the SFN project, which this blog is a part of, conducts research each year to show the latest revenue and newspaper trends. This year's study was posted in June and predicts the continued growth of digital media.


For more coverage of the World Newspaper Congress and World Editors Forum please follow us on Twitter (#WANindia09) and on our sister publications editorsweblog.org and http://www.ifra.net/blogs/wan-congress-2009.

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