BBC to launch free iPhone apps
Posted by Leah McBride Mensching on February 19, 2010 at 10:36 AM
The BBC will launch a trio of iPhone applications in April, aiming to replicate users' online experience on the mobile platform, Times Online reported. The app will be free of charge.The mobile apps will be based on the broadcaster's news, sport and iPlayer video services. Because the BBC app will be free, analysts say it will "increase tension with companies looking to offer paid-for content," according to the Times Online.
Following Google, the BBC has the second-most popular Web site in the United Kingdom.
Following the iPhone app launch, the BBC will also launch BlackBerry, Android and apps for other devices, aiming to be "platform neutral," Erik Huggers, head of future media and technology, told the Mobile World Congress in Barcelona last week, according to Silicon.com.
Following the iPhone app launch, the BBC will also launch BlackBerry, Android and apps for other devices, aiming to be "platform neutral," Erik Huggers, head of future media and technology, told the Mobile World Congress in Barcelona last week, according to Silicon.com.
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.sfnblog.com%2Fmobile%2F2010%2F02%2Fbbc_to_launch_free_iphone_apps.php&bodytext=<form mt:asset-id="5841" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"><a href="http://www.sfnblog.com/assets_c/2009/12/BBCiPlayer-thumb-225x411-5116.jpg"><img alt="Thumbnail image for BBCiPlayer.jpg" src="http://www.sfnblog.com/assets_c/2010/02/BBCiPlayer-thumb-225x411-5116-thumb-175x319-5841.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="319" width="175" /></a></form>The BBC will launch a trio of iPhone applications in April, aiming to replicate users' online experience on the mobile platform, Times Online reported. The app will be free of charge.<br /><br />The mobile apps will be based on the broadcaster's news, sport and iPlayer video services. Because the BBC app will be free, analysts say it will "increase tension with companies looking to offer paid-for content," according to the Times Online. <div><br /></div>&title=BBC to launch free iPhone apps){kind=link}
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