Apollo, a personalised newspaper on the iPad
Posted by Leah McBride Mensching on July 22, 2010 at 8:23 AM
Apollo, a new news app for the iPad, aims to offer "the
world's first fully personalized newspaper," loosely based on the music
platform Pandora, which suggests to users new music that it
thinks they will like, based on their preferences. After its release on
Friday by Hawthorne Labs,
Apollo quickly jumped to number 11 in the Apple iPad store, according
to co-founder Evan Reas. It is
priced at US$4.99 (or €3.99).
Quoted by TechCrunch and others as saying that the app aimed to "deliver the final blow to the newspaper industry," Reas stressed to the EW that he did not in fact intend to destroy news providers, but simply that he believed that print newspapers were becoming less relevant to younger people, and that digital news was the future. "What I was trying to express is that the traditional newspaper (and system that surrounds print news) is dying," he wrote on his blog.
For more on this story, visit our sister publication, editorsweblog.org.
Quoted by TechCrunch and others as saying that the app aimed to "deliver the final blow to the newspaper industry," Reas stressed to the EW that he did not in fact intend to destroy news providers, but simply that he believed that print newspapers were becoming less relevant to younger people, and that digital news was the future. "What I was trying to express is that the traditional newspaper (and system that surrounds print news) is dying," he wrote on his blog.
For more on this story, visit our sister publication, editorsweblog.org.
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