Increased mobile Internet access dims 'app revolution'

A report based on research carried out by Pew Internet shows a dramatic increase in the use of mobile phones to access the Internet, with a 13% growth since last year. "While overall mobile phone ownership has not grown over the last year, cell owners now take advantage of a much wider range of their phones' capabilities," the report states.

Even though adults between ages 18 and 29 are leading the trend, with 65% of them accessing the Internet from their mobiles, other age groups are catching up. In fact, more than half of mobile phone users go online daily using their phones, with 43% of users going online several times a day compared to 37% in 2009. Recent studies in the UK by comScore had similar findings, with more than a third of smartphone users regularly accessing the internet through their phones.

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For more information like this, look for SFN's World Digital Media Trends 2010, due out later this month.