Mobile content audit to be launched in U.S.
Posted by Clara Martínez Turco on August 26, 2010 at 3:08 PM
The American Audit Bureau of Circulations announced yesterday it will launch an auditing report for mobile content providers, Editor & Publisher revealed.The service, named m.Audit Report, will provide monthly statistics about number of app downloads, page views, unique visitors, audience access points, type of mobiles used by readers and visits per day to each mobile content site, the Bureau explained on its NewsBulletin Blog.
Photo Source: The New York Times via Johnny Holland Magazine
ABC's senior vice president of communications and strategic planning Neal Lulofs said the new report is aimed to help publishers "demonstrate the reach of their product to advertisers," Journalism.co.uk quoted.
However, the ABC noted on its website that members can still report the results of their mobile audits with their multimedia publishers statements or on consolidated media reports.
However, the ABC noted on its website that members can still report the results of their mobile audits with their multimedia publishers statements or on consolidated media reports.
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.sfnblog.com%2Fmobile%2F2010%2F08%2Fmobile_content_audit_to_be_launch_in_the.php&bodytext=<form mt:asset-id="7851" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"><a href="http://www.sfnblog.com/industry_trends/nyt_iphones.jpg"><img alt="nyt_iphones.jpg" src="http://www.sfnblog.com/assets_c/2010/08/nyt_iphones-thumb-300x196-7851.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="196" width="300" /></a></form>The American Audit Bureau of Circulations announced yesterday it will launch an auditing report for mobile content providers, <a href="http://www.editorandpublisher.com/Departments/AD/CIRC/abc-launches-audit-report-for-mobile-62410-.aspx">Editor & Publisher revealed</a>.<br /><br />The service, named m.Audit Report, will provide monthly statistics about number of app downloads, page views, unique visitors, audience access points, type of mobiles used by readers and visits per day to each mobile content site,<a href="http://accessabc.wordpress.com/2010/08/25/abci-offers-new-m-audit-report/"> the Bureau explained on its NewsBulletin Blog</a>.<br /><br /><i><font style="font-size: 0.8em;">Photo Source: The New York Times via <a href="http://johnnyholland.org/2009/07/02/alex-wright/">Johnny Holland Magazine</a></font></i><br /> &title=Mobile content audit to be launched in U.S.){kind=link}
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