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USA Today updates iPad app

Posted by Clara Martínez Turco on August 11, 2010 at 9:12 AM
usa_today_ipad_app.jpgGannett Co.'s USA Today has added a daily crossword and customisable market and stock listings to its free iPad application, Editor & Publisher reported yesterday.

"We've been thrilled with reader reaction to our App and think these enhancements will be well received," president and publisher of USA Today David L. Hunke said. The first version, which was launched in April, has been downloaded more than 800,000 times, USA Today revealed.
Initially, Gannett Co. was going to start charging for the iPad application on July 4th. However, later that month it announced that the app was going to remain free at least until September "due to continued advertising interested," PoynterOnline noted.

The popular crossword puzzle is now available in Life section and includes features like hints, game timer and a two-week archive. Meanwhile, the updated Money section offers financial tools to manage portfolios and stock quote lookups, E&P explained.

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