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        <title>Shaping the Future of the Newspaper Blog</title>
        <link>http://www.sfnblog.com/</link>
        <description></description>
        <language>en</language>
        <copyright>Copyright 2010</copyright>
        <lastBuildDate>Wed, 10 Mar 2010 16:41:44 -0600</lastBuildDate>
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            <title>Virginia paper outsources page production to Chicago Tribune</title>
            <description>As a part of the Tribune Co.&apos;s efforts to reduce costs and direct resources to focus on local coverage, the Daily Press of Newport News, Virginia will outsource page design, formatting and editing pages to the company&apos;s flagship paper, the Chicago Tribune. This announcement came to the staff at both the newspapers on Monday, the Tribune reported. The transfer of responsibilities from the Daily Press suggests elimination of copy editors and designers, Hampton Roads reported. The newsroom staff will likely be reduced by 15 percent, Digby Solomon, president and chief executive of the Daily Press, told the Tribune.  </description>
            <link>http://www.sfnblog.com/print_data/2010/03/virginia_paper_outsources_page_productio.php</link>
            <guid>http://www.sfnblog.com/print_data/2010/03/virginia_paper_outsources_page_productio.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Employment</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Print Data</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">editorial staff</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Outsourcing</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Tribune Co.</category>
            
            <pubDate>Wed, 10 Mar 2010 16:41:44 -0600</pubDate>
            <author>Savita Sauvin</author>
        </item>
        
        <item>
            <title>3D newspaper published in Belgium</title>
            <description>Belgium&apos;s La Derniere Heure released an edition Tuesday in which all photos and advertisements are in 3D, and readers are given cardboard 3D glasses with every copy, ABC News reported today. Text is not three-dimensional.It took two months to create the 3D edition, which had a print run of 115,000, higher than usual. Editor Hubert Leclercq told ABC News that the paper was following the trend of the recent rise in popularity of 3D films, television and video games. </description>
            <link>http://www.sfnblog.com/print_data/2010/03/3d_newspaper_published_in_belgium.php</link>
            <guid>http://www.sfnblog.com/print_data/2010/03/3d_newspaper_published_in_belgium.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Print Data</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">print newspaper</category>
            
            <pubDate>Wed, 10 Mar 2010 16:40:03 -0600</pubDate>
            <author>Leah McBride Mensching</author>
        </item>
        
        <item>
            <title>Sun-Times tech upgrade could mean job cuts</title>
            <description>Sun-Times Media Holdings LLC is planning to invest more than US$5 million in technology upgrades for print and online content, as well as back-office upgrades, Crain&apos;s Chicago Business reported yesterday.A new centralised editing system could mean some employees will lose their job, CEO Jeremy Halbreich told Crain&apos;s. The project is expected to be finished at the end of the year, he said. </description>
            <link>http://www.sfnblog.com/financials/2010/03/sun-times_tech_upgrade_could_mean_job_cu.php</link>
            <guid>http://www.sfnblog.com/financials/2010/03/sun-times_tech_upgrade_could_mean_job_cu.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Financials</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Launches and Closures</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">technology</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">upgrade</category>
            
            <pubDate>Wed, 10 Mar 2010 16:01:44 -0600</pubDate>
            <author>Leah McBride Mensching</author>
        </item>
        
        <item>
            <title>Google: Newspapers need to &apos;engage&apos; online readers</title>
            <description>Aggregators such a Google are often accused of making life more
than a little difficult for newspapers - yet the company has spoken out
once again, offering advice for newspapers struggling against the
ubiquity of online news:In an article by Mercedes Bunz from The Guardian&apos;s Digital Content Blog, Google stated that the &quot;key&quot; to newspaper&apos;s survival online is &quot;engagement&quot;. The statement, issued by Google&apos;s Hal Varian,
places emphasis on the importance of offering readers interactive
experiences but provided little information on specific steps
publications should take to go about doing this.For more on this story, visit our sister publication, editorsweblog.org. </description>
            <link>http://www.sfnblog.com/circulation_and_readership/2010/03/google_newspapers_need_to_engage_online.php</link>
            <guid>http://www.sfnblog.com/circulation_and_readership/2010/03/google_newspapers_need_to_engage_online.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Circulation and Readership</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Google</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">online news content</category>
            
            <pubDate>Wed, 10 Mar 2010 15:22:24 -0600</pubDate>
            <author>Leah McBride Mensching</author>
        </item>
        
        <item>
            <title>Report: MENA region to see jump in online media revenue</title>
            <description>Online media revenue in the Middle East and North Africa is expected to spike to US$600 million by 2015, from less than $100 million last year, research from global consulting firm Booz and Company shows, The National reported today. Mobile revenues are also increasing, expected to reach $2.7 billion.According to the report, 70 percent of audiences in MENA countries said they spend two hours or more on the Internet each day, while 36 percent said they spend two or more hours watching TV. </description>
            <link>http://www.sfnblog.com/financials/2010/03/report_mena_region_to_see_jump_in_online.php</link>
            <guid>http://www.sfnblog.com/financials/2010/03/report_mena_region_to_see_jump_in_online.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Financials</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Mobile</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">online revenue</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Online trends</category>
            
            <pubDate>Tue, 09 Mar 2010 18:06:49 -0600</pubDate>
            <author>Leah McBride Mensching</author>
        </item>
        
        <item>
            <title>Publicis CEO: Newspapers over-dependent on advertising</title>
            <description>Newspapers must find new revenue streams outside advertising in order to survive, the CEO of Publicis told the inaugural Abud Dhabi media summit today, MediaGuardian reported.&quot;It is not and/or but and/and. We need to have advertising and paid content. Some part of the content could be open and others available on subscription or pay per view,&quot; said Maurice Lévy, head of the French advertising group, the third largest in the world by revenue. </description>
            <link>http://www.sfnblog.com/advertising/2010/03/publicis_ceo_newspapers_over-dependent_o.php</link>
            <guid>http://www.sfnblog.com/advertising/2010/03/publicis_ceo_newspapers_over-dependent_o.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Advertising</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Business model</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">online advertising</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">revenue streams</category>
            
            <pubDate>Tue, 09 Mar 2010 17:32:03 -0600</pubDate>
            <author>Leah McBride Mensching</author>
        </item>
        
        <item>
            <title>Newsweek Pakistan expected to launch in September</title>
            <description>Newsweek magazine is planning to launch an English-language edition in Pakistan in September, MediaBistro.com reported. Newsweek Pakistan will be the first licensed international news magazine for the country and the eighth local edition under the Washington Post Co.-owned Newsweek brand.Pakistan has a population of 180 million and only about 100,000 copies of English-language publications sold in a day. Newsweek&apos;s Pakistan edition will offer both local and international content, and is expected to start off with a print run of 30,000 copies, according to the Financial Times. </description>
            <link>http://www.sfnblog.com/launches_and_closures/2010/03/newsweek_pakistan_expected_to_launch_in.php</link>
            <guid>http://www.sfnblog.com/launches_and_closures/2010/03/newsweek_pakistan_expected_to_launch_in.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Launches and Closures</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">magazine</category>
            
            <pubDate>Tue, 09 Mar 2010 16:53:35 -0600</pubDate>
            <author>Savita Sauvin</author>
        </item>
        
        <item>
            <title>Northcliffe&apos;s titles announce merger plan</title>
            <description>Two UK regional papers, Bristol&apos;s Western Daily Press and
Plymouth&apos;s Western Morning News, announced they will merge editors and senior
editorial roles, BBC
News reported.The two papers will remain unique, but have only one
editor-in-chief. Production will be shared between Plymouth and Bristol, but the
reporting teams will remain independent, The
Herald reported. </description>
            <link>http://www.sfnblog.com/ownership_and_regulations/2010/03/northcliffes_titles_announce_merger_plan.php</link>
            <guid>http://www.sfnblog.com/ownership_and_regulations/2010/03/northcliffes_titles_announce_merger_plan.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Ownership and Regulations</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Merger</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Northcliffe Media</category>
            
            <pubDate>Tue, 09 Mar 2010 12:19:41 -0600</pubDate>
            <author>Erina Lin</author>
        </item>
        
        <item>
            <title>India&apos;s HT Media Surges on unit&apos;s IPO plans</title>
            <description><![CDATA[HT Media Ltd., publisher of Hindustan Times in India, peaked
in almost two years in Mumbai trading as its unit planned to raise 3 billion
rupees ($66 million) through an initial public offer, Bloomberg
reported.&nbsp;Hindustan Media Ventures Ltd., a subsidiary of HT Media, filed a draft red herring prospectus (DRHP) on Friday with the Securities and Exchange Board of India (Sebi) on March 5,&nbsp;according to Indian Television.]]></description>
            <link>http://www.sfnblog.com/financials/2010/03/indias_ht_media_surges_on_units_ipo_plan.php</link>
            <guid>http://www.sfnblog.com/financials/2010/03/indias_ht_media_surges_on_units_ipo_plan.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Financials</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">HT Media</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">IPO</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">share price</category>
            
            <pubDate>Mon, 08 Mar 2010 16:45:47 -0600</pubDate>
            <author>Erina Lin</author>
        </item>
        
        <item>
            <title>Newsquest titles launch subscription-only e-editions</title>
            <description>The latest addition to paid online content in the United Kingdom comes from Newsquest Media Group. Two northwest dailies of the group, The Bolton News and Lancashire Telegraph, launched subscription-only electronic editions of their titles last week, HoldtheFrontPage.co.uk reported.While the print editions of the newspapers are sold at 40p per copy, the online editions are available at a fraction of the cost, 10p per copy; thereby allowing readers a chance to save money and get news on time. The e-editions use &quot;page-turning&quot; software by PageSuite, used by many local newspapers.</description>
            <link>http://www.sfnblog.com/launches_and_closures/2010/03/newsquest_titles_launch_subscription-onl.php</link>
            <guid>http://www.sfnblog.com/launches_and_closures/2010/03/newsquest_titles_launch_subscription-onl.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Launches and Closures</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">e-edition</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Paid content</category>
            
            <pubDate>Mon, 08 Mar 2010 08:11:00 -0600</pubDate>
            <author>Savita Sauvin</author>
        </item>
        
        <item>
            <title>Google premium display ads to be &apos;next billion dollar business&apos;</title>
            <description>Google&apos;s next move in the online advertising business will be to charge premium prices from brand advertisers for &quot;above the fold&quot; ads, making display the search giant&apos;s &quot;next billion dollar business,&quot; CEO Eric Schmidt said, paidContent reported.Premium, &quot;above the fold&quot; ad placements will be aimed at top marketers, who will be able to bid against one another for the units that will be placed in the top half of users&apos; screens. Previously, advertisers have not been able to select where ads will show up. </description>
            <link>http://www.sfnblog.com/advertising/2010/03/google_premium_display_ads_to_be_next_bi.php</link>
            <guid>http://www.sfnblog.com/advertising/2010/03/google_premium_display_ads_to_be_next_bi.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Advertising</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">display ads</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Google</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">online advertising</category>
            
            <pubDate>Mon, 08 Mar 2010 07:53:21 -0600</pubDate>
            <author>Leah McBride Mensching</author>
        </item>
        
        <item>
            <title>USA Today partners with local paper to launch Trinidad and Tobago edition</title>
            <description><![CDATA[USA Today and Trinidad &amp; Tobago's Newsday have entered into partnership and together launched the Trinidad and Tobago edition of USA Today, T&amp;T's Newsday reported.The first Trinidad and Tobago edition of the USA Today was printed yesterday in the El Socorro Pressroom and distributed to attendees at an event created around the new partnership. The new edition will be distributed directly to subscribers from Monday to Friday and also be made available at airports, airlines, hotels and several other sales outlets throughout the country, said Therese Mills, CEO and editor in-chief of T&amp;T's Newsday. ]]></description>
            <link>http://www.sfnblog.com/launches_and_closures/2010/03/usa_today_partners_with_local_paper_to_l.php</link>
            <guid>http://www.sfnblog.com/launches_and_closures/2010/03/usa_today_partners_with_local_paper_to_l.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Launches and Closures</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Printing and Production</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Gannett Co.</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">USA Today</category>
            
            <pubDate>Fri, 05 Mar 2010 14:24:00 -0600</pubDate>
            <author>Savita Sauvin</author>
        </item>
        
        <item>
            <title>iPad on sale April 3: Will newspapers be ready?</title>
            <description>Apple&apos;s iPad will go on sale in the United States April 3, and will be available for pre-order beginning March 12, TechCrunch reported early this morning. The &quot;magical and revolutionary product at an unbelievable price&quot; will start at US$499, Apple&apos;s Web site states.The Wi-Fi models will be available April 3, but Wi-Fi + 3G will be available in late April in the United States, according to Apple&apos;s press release. All models will be available in late April in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the United Kingdom. </description>
            <link>http://www.sfnblog.com/mobile/2010/03/ipad_on_sale_april_3_will_newspapers_be.php</link>
            <guid>http://www.sfnblog.com/mobile/2010/03/ipad_on_sale_april_3_will_newspapers_be.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Launches and Closures</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Mobile</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">digital media</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">iPad</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">revenue streams</category>
            
            <pubDate>Fri, 05 Mar 2010 13:58:59 -0600</pubDate>
            <author>Leah McBride Mensching</author>
        </item>
        
        <item>
            <title>Metro secures tube and bus contract in London</title>
            <description><![CDATA[Morning free paper&nbsp;Metro&nbsp;has secured the contract
to distribute in the London Underground and at bus stations, MediaGuardian
reported.As the original 11-year deal will expire on 2 April, the
new one will last for seven and a half years. The contract will allow free distribution at 250 tube
stations and 14 bus stations in London, from 6 a.m. to 11.30 a.m. Monday to Friday.]]></description>
            <link>http://www.sfnblog.com/circulation_and_readership/2010/03/metro_secures_tube_and_bus_contract_in_l.php</link>
            <guid>http://www.sfnblog.com/circulation_and_readership/2010/03/metro_secures_tube_and_bus_contract_in_l.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Circulation and Readership</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Ownership and Regulations</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Distribution</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">London Underground</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Metro</category>
            
            <pubDate>Fri, 05 Mar 2010 13:57:18 -0600</pubDate>
            <author>Erina Lin</author>
        </item>
        
        <item>
            <title>Innovations in advertising: Newspapers demonstrate flexibility</title>
            <description>Newspapers around the globe are innovating their advertising practices in many ways, both big and small, and the best examples were on display this week at the World Newspaper Advertising Conference in Copenhagen, Denmark.As advertising and sales revenues are hit both by recession and increasing competition, newspaper companies are rapidly developing a wide array of new revenue possibilities. The conference, which closed on Friday, examined many of the new trends - and some unusual projects that show just how flexible newspapers can be. Two major themes emerged from the conference, organised by the World Association of Newspapers and News Publishers (WAN-IFRA): better audience and advertising effectiveness research is essential, and the traditional business model for newspapers - gaining revenue from advertising and sales - can be enhanced in a modern media company. </description>
            <link>http://www.sfnblog.com/advertising/2010/03/innovations_in_advertising_newspapers_de.php</link>
            <guid>http://www.sfnblog.com/advertising/2010/03/innovations_in_advertising_newspapers_de.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Advertising</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Advertising trends</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">conference</category>
            
            <pubDate>Fri, 05 Mar 2010 13:04:37 -0600</pubDate>
            <author>Larry Kilman</author>
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