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        <title>Shaping the Future of the Newspaper Blog</title>
        <link>http://www.sfnblog.com/</link>
        <description></description>
        <language>en</language>
        <copyright>Copyright 2010</copyright>
        <lastBuildDate>Mon, 08 Feb 2010 17:53:51 -0600</lastBuildDate>
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        <item>
            <title>Google to challenge Facebook with &apos;social&apos; Gmail</title>
            <description>Google is preparing to announce new Gmail features that would extend its reach into the social networking realm, the Financial Times reported today, dubbing the plans a &quot;Facebook assault.&quot; This following last week&apos;s news that Facebook is planning to launch an e-mail service.The search giant is looking to give Gmail users a way to aggregate contacts&apos; updates, which can currently be viewed in Google&apos;s Chat service, within Gmail&apos;s inbox. This would create a &quot;stream of notifications that would echo the similar real-time streams from Facebook and Twitter.&quot; </description>
            <link>http://www.sfnblog.com/launches_and_closures/2010/02/google_to_challenge_facebook_with_social.php</link>
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                <category domain="http://www.sixapart.com/ns/types#category">Launches and Closures</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Facebook</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Google</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Social Networking</category>
            
            <pubDate>Mon, 08 Feb 2010 17:53:51 -0600</pubDate>
            <author>Leah McBride Mensching</author>
        </item>
        
        <item>
            <title>News International ads showcase power of print</title>
            <description>News International Commercial has launched outdoor and print advertisements that aim to show the power of newspapers and magazines, MediaWeek.co.uk reported today.The ads are based on research from Microsoft Advertising, which in December stated that for large retailers, print advertising is more effective than online ads, and more than twice as effective as television ads. Each £1 spent on print ads garner £5 in revenue, while TV and Internet ads bring in £2.15 and £3.44, respectively. </description>
            <link>http://www.sfnblog.com/advertising/2010/02/news_international_ads_showcase_power_of.php</link>
            <guid>http://www.sfnblog.com/advertising/2010/02/news_international_ads_showcase_power_of.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Advertising</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Print Data</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Outdoor advertising</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Power of Print</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Print advertising</category>
            
            <pubDate>Mon, 08 Feb 2010 16:58:07 -0600</pubDate>
            <author>Leah McBride Mensching</author>
        </item>
        
        <item>
            <title>Globe and Mail to publish special Sunday editions for Olympics</title>
            <description>The Globe and Mail will publish three special Sunday editions for the British Columbia market to provide more coverage of the Vancouver Winter Olympics, making it the only seven-day newspaper in the region, MarketingMag reported Friday.The special editions will be published Feb. 14, 21 and 28. They will be delivered to subscribers, sold at more than 1,000 retail outlets in Vancouver, Whistler and Victoria, and be available to the rest of Canada as an online e-edition. </description>
            <link>http://www.sfnblog.com/printing_and_production/2010/02/globe_and_mail_to_publish_special_sunday.php</link>
            <guid>http://www.sfnblog.com/printing_and_production/2010/02/globe_and_mail_to_publish_special_sunday.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Circulation and Readership</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Printing and Production</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">specialty product</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Sunday papers</category>
            
            <pubDate>Mon, 08 Feb 2010 15:27:02 -0600</pubDate>
            <author>Savita Sauvin</author>
        </item>
        
        <item>
            <title>MediaNews Group to put up paywalls</title>
            <description>MediaNews Group will begin charging for online content in May, adopting a metered paywall system similar to the one The New York Times announced it will put up, Bloomberg reported Friday. The U.S. newspaper publisher will use Journalism Online LLC to handle processing of payments for its Web sites.The test will begin at the company&apos;s Enterprise-Record in Chico, California, and Daily Record in York, Pennsylvania. If it&apos;s successful, the paywall may be instituted at more than 50 dailies owned by MediaNews, including The Denver Post and San Jose Mercurcy News, the Denver Business Journal reported Saturday.Image: Superchou&apos;s Flickr photostream</description>
            <link>http://www.sfnblog.com/financials/2010/02/medianews_group_to_put_up_paywalls.php</link>
            <guid>http://www.sfnblog.com/financials/2010/02/medianews_group_to_put_up_paywalls.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Financials</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Launches and Closures</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Journalism Online</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">MediaNews Group</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">meters</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">paywall</category>
            
            <pubDate>Mon, 08 Feb 2010 15:16:34 -0600</pubDate>
            <author>Leah McBride Mensching</author>
        </item>
        
        <item>
            <title>Jobs to go at Swedish daily</title>
            <description>Swedish daily newspaper Dagens Nyheter has announced that it will cut between 100 and 120 jobs after sustaining multi-million euro losses, The Local reports. This amounts to almost one sixth of the newspaper&apos;s workforce. 

The company employs 580 people, with half of these in the
newsroom. Most of the cuts are expected to affect editorial staff, with
more than a third of these set to go. The newspaper reported losses of 97 million kronor, or around €10 million, last year. Despite this, union official Hans Arbman said that the cuts were unexpected.For more on this story, visit our sister publication, editorsweblog.org. </description>
            <link>http://www.sfnblog.com/employment/2010/02/jobs_to_go_at_swedish_daily.php</link>
            <guid>http://www.sfnblog.com/employment/2010/02/jobs_to_go_at_swedish_daily.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Employment</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Job cuts</category>
            
            <pubDate>Mon, 08 Feb 2010 12:26:33 -0600</pubDate>
            <author>Leah McBride Mensching</author>
        </item>
        
        <item>
            <title>Will Facebook e-mail bring down Gmail, Yahoo Mail, others?</title>
            <description>Facebook is working on an e-mail product, and may have Gmail, Yahoo Mail, AOL Mail and others in its cross hairs.The social networking site is planning to launch a completely new e-mail product in the place of its current message product, internally known as Project Titan, TechCrunch reported today. &quot;Tacking a real webmail product on top of those vanity URLs and Facebook connect is something even Google may shudder at,&quot; Michael Arrington wrote, adding that he doesn&apos;t think the new service will be a &quot;Gmail killer.&quot;Image: castortroy520&apos;s flickr photostream</description>
            <link>http://www.sfnblog.com/launches_and_closures/2010/02/will_facebook_e-mail_bring_down_gmail_ya.php</link>
            <guid>http://www.sfnblog.com/launches_and_closures/2010/02/will_facebook_e-mail_bring_down_gmail_ya.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Launches and Closures</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Facebook</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Google</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Yahoo</category>
            
            <pubDate>Fri, 05 Feb 2010 16:28:13 -0600</pubDate>
            <author>Leah McBride Mensching</author>
        </item>
        
        <item>
            <title>Axel Springer launches paywalls on two German paper sites</title>
            <description><![CDATA[Axel Springer has decided to add online paywalls on two of
its German papers, the&nbsp;Berliner Morgenpost&nbsp;and the Hamburger
Abendblatt, right after French
newspaper&nbsp;Le Figaro and NYTimes.com,
paidContent
reported.Monthly access to all content on morgenpost.de now costs
€4.95 (£4.32/$6.79), while a premium monthly subscription to abendblatt.de is
€7.95 (£6.93/$10.90).]]></description>
            <link>http://www.sfnblog.com/launches_and_closures/2010/02/axel_springer_launches_paywalls_on_two_g.php</link>
            <guid>http://www.sfnblog.com/launches_and_closures/2010/02/axel_springer_launches_paywalls_on_two_g.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Launches and Closures</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Axel Springer</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">paywall</category>
            
            <pubDate>Fri, 05 Feb 2010 15:13:36 -0600</pubDate>
            <author>Erina Lin</author>
        </item>
        
        <item>
            <title>Rival magazine publishers join forces to promote medium</title>
            <description><![CDATA[Five magazine publishers will put competition aside to create a marketing campaign promoting their medium, MediaWeek reported Thursday. Condé Nast, Hearst, Meredith, Time Inc. and Wenner Media will fund the promotional campaign, to be launched in April. More details will be announced in March.Young &amp; Rubicam will create the campaign, which will be published in magazine ads in titles owned by the companies. The campaign may have digital offerings as well. ]]></description>
            <link>http://www.sfnblog.com/advertising/2010/02/rival_magazine_publishers_join_forces_to.php</link>
            <guid>http://www.sfnblog.com/advertising/2010/02/rival_magazine_publishers_join_forces_to.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Advertising</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">magazine</category>
            
            <pubDate>Fri, 05 Feb 2010 07:59:27 -0600</pubDate>
            <author>Savita Sauvin</author>
        </item>
        
        <item>
            <title>Metro Intl announces profits for Q4</title>
            <description><![CDATA[Metro International, the largest free newspaper group in the world, reported a profit in the fourth quarter of last year following minimised operations and a growing share in "most of its markets," said Reuters today.&nbsp;Total operating profit amounted to €5.9 (US$8.1) million for the period, compared to a loss of €9.8 (US$13.5) million the same time in 2008, wrote the Sydney Morning Herald. However, for the duration of 2009, Metro saw a loss of €21.7 (US$ 29.8) million after a €4.1 (US$ 5.6) million profit in 2008. ]]></description>
            <link>http://www.sfnblog.com/financials/2010/02/metro_intl_announces_profits_for_q4.php</link>
            <guid>http://www.sfnblog.com/financials/2010/02/metro_intl_announces_profits_for_q4.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Financials</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">free papers</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Metro</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Metro International</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">profit</category>
            
            <pubDate>Thu, 04 Feb 2010 17:05:22 -0600</pubDate>
            <author>Alisa Zykova</author>
        </item>
        
        <item>
            <title>Monster&apos;s HotJobs buy may move 200 newspapers out of Yahoo&apos;s consortium</title>
            <description><![CDATA[MonsterWorldwide has made a deal to acquire Yahoo's HotJobs, a competing recruiting site, which could mean up to 200 of the 800 newspapers Yahoo works with will be cut out of Yahoo's Newspaper Consortium, Editor &amp; Publisher reported today. Yahoo is receiving US$225 million in cash for the purchase.When members join the consortium, they can choose one of two contracts - one for the display side, which includes search and display advertising, content distribution and its APT ad platform, or the other, which includes recruitment ads through HotJobs, according to paidContent. Six-hundred of the 800 consortium members have the HotJobs contract, while about 200 smaller newspapers rely on the group's recruitment services for job ads revenue. ]]></description>
            <link>http://www.sfnblog.com/ownership_and_regulations/2010/02/monsters_hotjobs_buy_may_move_200_newspa.php</link>
            <guid>http://www.sfnblog.com/ownership_and_regulations/2010/02/monsters_hotjobs_buy_may_move_200_newspa.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Advertising</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Ownership and Regulations</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Yahoo Newspaper Consortium</category>
            
            <pubDate>Thu, 04 Feb 2010 16:57:55 -0600</pubDate>
            <author>Leah McBride Mensching</author>
        </item>
        
        <item>
            <title>Pearson buys macroeconomic intelligence firm Medley Global Advisors</title>
            <description>UK publisher Pearson PLC announced Wednesday it has bought Medley Global Advisors, which advises hedge funds, investment banks and asset managers, as it aims to focus on subscriptions over advertising, Reuters reported.Pearson, which publishes the Financial Times, is looking to diversify its business model. In 2008, it bought an online news and discussion service aimed at fund managers called Money-Media, for example. It has also bought several data providers, such as MergerMarket, to cut down on reliance on print and advertising for revenues, according to the Daily Mail. </description>
            <link>http://www.sfnblog.com/financials/2010/02/pearson_buys_macroeconomic_intelligence.php</link>
            <guid>http://www.sfnblog.com/financials/2010/02/pearson_buys_macroeconomic_intelligence.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Financials</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Ownership and Regulations</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Business model</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">buyout</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">diversify</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Financial Times</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Pearson</category>
            
            <pubDate>Thu, 04 Feb 2010 15:59:00 -0600</pubDate>
            <author>Savita Sauvin</author>
        </item>
        
        <item>
            <title>Free Russian papers partner on advertising venture</title>
            <description>Free Russian-language newspapers Moi Rayion, distributed in Moscow and St. Petersburg on weekends, as well as Moscow&apos;s daily Metro, announced a joint advertising venture titled &quot;Seven Days a Week,&quot; Slon.ru reported today. The publications claim that fusing two separate distribution systems (the subway for Metro and large supermarket chains for Moi Rayion) would provide advertisers with maximum access to a desired audience on any day of the week. 

According to Lenta.ru, the combined audience of the two outlets amounts to 1.2 million.  Moi Rayion has 557,000 readers in Moscow while Metro has 775, 300. The average cost per thousand  (CPT) adds up to RUB 595 (US$ 19.7). Metro has a CPT of RUB 603 (US$20.0) while Moi Rayion of RUB 480 ($15.9).</description>
            <link>http://www.sfnblog.com/advertising/2010/02/free_russian_papers_metro_and_moi_rayion.php</link>
            <guid>http://www.sfnblog.com/advertising/2010/02/free_russian_papers_metro_and_moi_rayion.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Advertising</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Circulation and Readership</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Advertising</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Advertising trends</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">free daily</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">free papers</category>
            
            <pubDate>Thu, 04 Feb 2010 15:03:58 -0600</pubDate>
            <author>Alisa Zykova</author>
        </item>
        
        <item>
            <title>Kindle acquires touchscreen technology maker Touchco</title>
            <description>InformationWeek divulged Thursday that Amazon may have acquired Touchco, a touchscreen technology manufacturer. According to a New York Times (NYT) article from Wednesday &quot;a person briefed on the deal&quot; revealed that Amazon would be combining the manufacturer&apos;s technology and staff members into its California-based hardware division Lab126.The acquisition was reportedly a step to boost Kindle&apos;s touch screen mechanism in light of the launch of Apple&apos;s new device iPad, said the Wall Street Journal. The iPad is thought to be better than Kindle because it has a more colourful screen and is easier to navigate. 
</description>
            <link>http://www.sfnblog.com/mobile/2010/02/kindle_acquired_touchscreen_technology_m.php</link>
            <guid>http://www.sfnblog.com/mobile/2010/02/kindle_acquired_touchscreen_technology_m.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Mobile</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">acquisition</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Amazon</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Apple</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">e-reader</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Kindle</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">mobile</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">technology</category>
            
            <pubDate>Thu, 04 Feb 2010 08:31:42 -0600</pubDate>
            <author>Alisa Zykova</author>
        </item>
        
        <item>
            <title>Study: Teens blog and use Twitter less than young adults</title>
            <description>Teens and young adults blog less today than they did in 2006, while older adults are blogging more than ever, according to a Pew Internet Project survey, out today. Teens are also not using Twitter in large numbers, with just 8 percent of Internet users ages 12-17 using the micro-blogging service.Currently, 14 percent of online teens say they have a blog, while 28 percent said so in 2006. Comments on blogs are down too, with 76 percent of teen social network users saying they commented on friends&apos; blogs in 2006. Today, that number is 52 percent. For adults, 24 percent of those ages 18 to 29 said they blogged in December 2007, while just 7 percent of those age 30 and older did so. By 2009, less users age 18 to 29 blogged - just 15 percent of Internet users - while 11 percent of those age 30 and older have a personal blog. </description>
            <link>http://www.sfnblog.com/mobile/2010/02/study_teens_blog_and_use_twitter_less_th.php</link>
            <guid>http://www.sfnblog.com/mobile/2010/02/study_teens_blog_and_use_twitter_less_th.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Mobile</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Blogs</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Social Networking</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Twitter</category>
            
            <pubDate>Wed, 03 Feb 2010 17:01:35 -0600</pubDate>
            <author>Leah McBride Mensching</author>
        </item>
        
        <item>
            <title>Telegraph.co.uk tightens focus: Content, commerce, clubs</title>
            <description>Like most content creators, the Telegraph Media Group has always focused on increasing Web traffic by directing a maximum number of users to its Web site, Telegraph.co.uk, thereby increasing digital revenues through advertising. But times are changing, online ad revenue isn&apos;t enough, and TMG has come up with a new plan.TMG&apos;s digital editor, Edward Roussel, told MediaGuardian today that the publisher will stop chasing everyone and instead focus on the &quot;three Cs&quot;: content, commerce and clubs, with the hope of building a more sustainable business model. </description>
            <link>http://www.sfnblog.com/financials/2010/02/telegraphcouk_tighens_focus_content_comm.php</link>
            <guid>http://www.sfnblog.com/financials/2010/02/telegraphcouk_tighens_focus_content_comm.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Financials</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Launches and Closures</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Business model</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Online trends</category>
            
            <pubDate>Wed, 03 Feb 2010 13:26:23 -0600</pubDate>
            <author>Savita Sauvin</author>
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