Sport et Citoyenneté: Sports content more than just big business
Posted by Leah McBride Mensching on July 6, 2010 at 10:54 AM
Sports coverage is usually a top draw for readers. News publishers know readers want all the news and information involving their favourite teams - from each player's statistics to what is happening off the field. Many times sports news is related to the ugly truth that win or lose, the result of a sporting event can be acts of racism, violence and more.How publishers handle their coverage of these sports issues is important well beyond the sports pages, and the new issue of Sport et Citoyenneté (Sport and Citizenship) discusses how news media outlets can give audiences what they want while maintaining top quality coverage - whether it's of an amazing goal or a riot outside a stadium.
"The sports press is not just business, it is a fundamental vehicle between supporters and professionals and a showcase for values," Argentinian football player Lionel Messi wrote to the International Association of Sports Newspapers.
Newspapers around the world rely on sports for revenues and readership, and to get more of both means providing 12 "must have" features on a publication's sports homepage, Stanislas Sabatier, a senior consultant at SapienS&Sapide, told a WAN-IFRA conference earlier this year.
"Over the last few years, the increasing coverage and emphasis on sport events of an international scope, such as the World Cup, the Olympics and international tournaments in all sports, has naturally brought more attention to social, political and economic considerations. As a consequence, the sports press has been increasingly investigating into all that is social, political and economic around sport," Rosarita Cuccoli, secretary general of the IASN, wrote in an article for Sport et Citoyenneté.
"The press's leverage is a double-edged sword. Leverage calls for responsibility. The objectivity of the content and an appropriate use of the language must be an imperative for a sports press that aspires to actively convey all the positive values intrinsic in sport, as opposed to simply representing and reproducing its flaws," she stated in the article, also available on Le Monde's website.
For more news and analysis on this issue, visit our sister publication, editorsweblog.org.
Newspapers around the world rely on sports for revenues and readership, and to get more of both means providing 12 "must have" features on a publication's sports homepage, Stanislas Sabatier, a senior consultant at SapienS&Sapide, told a WAN-IFRA conference earlier this year.
"Over the last few years, the increasing coverage and emphasis on sport events of an international scope, such as the World Cup, the Olympics and international tournaments in all sports, has naturally brought more attention to social, political and economic considerations. As a consequence, the sports press has been increasingly investigating into all that is social, political and economic around sport," Rosarita Cuccoli, secretary general of the IASN, wrote in an article for Sport et Citoyenneté.
"The press's leverage is a double-edged sword. Leverage calls for responsibility. The objectivity of the content and an appropriate use of the language must be an imperative for a sports press that aspires to actively convey all the positive values intrinsic in sport, as opposed to simply representing and reproducing its flaws," she stated in the article, also available on Le Monde's website.
For more news and analysis on this issue, visit our sister publication, editorsweblog.org.
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.sfnblog.com%2Fownership_and_regulations%2F2010%2F07%2Fsport_et_citoyennete_sports_content_more.php&bodytext=<form mt:asset-id="7338" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"><a href="http://www.sfnblog.com/assets_c/2010/07/Sport%20et%20Citoyennete-thumb-275x361-7337.png"><img alt="Thumbnail image for Sport et Citoyennete.png" src="http://www.sfnblog.com/assets_c/2010/07/Sport%20et%20Citoyennete-thumb-275x361-7337-thumb-250x328-7338.png" class="mt-image-left" style="float: left; margin: 0pt 20px 20px 0pt;" height="328" width="250" /></a></form>Sports coverage is usually a top draw for readers. News publishers know readers want all the news and information involving their favourite teams - from each player's statistics to what is happening off the field. Many times sports news is related to the ugly truth that win or lose, the result of a sporting event can be acts of racism, violence and more.<br /><br />How publishers handle their coverage of these sports issues is important well beyond the sports pages, and the new issue of <a href="http://www.sportetcitoyennete.org/version3/page_anglais.php">Sport et Citoyenneté</a> (Sport and Citizenship) discusses how news media outlets can give audiences what they want while maintaining top quality coverage - whether it's of an amazing goal or a riot outside a stadium. <div><br /></div>&title=Sport et Citoyenneté: Sports content more than just big business){kind=link}
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