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        <title>Shaping the Future of the Newspaper Blog - Print Data</title>
        <link>http://www.sfnblog.com/</link>
        <description></description>
        <language>en</language>
        <copyright>Copyright 2010</copyright>
        <lastBuildDate></lastBuildDate>
        <generator>http://www.sixapart.com/movabletype/</generator>
        <docs>http://www.rssboard.org/rss-specification</docs>
        
        <item>
            <title>Australian publishers pressured to reveal daily figures</title>
            <description><![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.sfnblog.com/industry_trends/Media%20Federation%20Australia.png"><img alt="Media Federation Australia.png" src="http://www.sfnblog.com/assets_c/2010/08/Media%20Federation%20Australia-thumb-225x91-7722.png" class="mt-image-left" style="float: left; margin: 0pt 20px 20px 0pt;" height="91" width="225" /></a></span>After media buyers and advertisers said they did not want rolling averages of circulation data each month, newspaper publishers are now being pressured by the Media Federation of Australia (MFA) to disclose individual weekday sales figures, <a href="http://www.theaustralian.com.au/business/media/newspaper-publishers-under-pressure-for-their-daily-results/story-e6frg996-1225905582310">The Australian reported</a> today.<br /><br />Currently, newspaper publishers release data each quarter. Publishers 
had put forth a plan in which they would release two audited bi-yearly 
statements, in addition to 13-week average sales figures that would be 
released each month. This alternative proposal, among others issued by publishers "do not address key concerns raised by our members," which include top media buying agencies, the MFA stated in a letter to the country's four largest publishers.<br />]]></description>
            <link>http://www.sfnblog.com/circulation_and_readership/2010/08/australian_newspaper_publishers_are_unde.php</link>
            <guid>http://www.sfnblog.com/circulation_and_readership/2010/08/australian_newspaper_publishers_are_unde.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Circulation and Readership</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Print Data</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">circulation figures</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">media business</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">newspaper sales</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">sales</category>
            
            <pubDate>Mon, 16 Aug 2010 13:15:24 -0600</pubDate>
        </item>
        
        <item>
            <title>Poll: 25% of Americans trust print news</title>
            <description><![CDATA[<a href="http://www.sfnblog.com/industry_trends/Gallup%20Poll.gif"><img alt="Gallup Poll.gif" src="http://www.sfnblog.com/assets_c/2010/08/Gallup%20Poll-thumb-350x172-7707.gif" class="mt-image-left" style="float: left; margin: 0pt 20px 20px 0pt;" height="172" width="350" /></a>Americans' confidence in newspapers remains low, as only a quarter of the population says it trusts the press, a <a href="http://www.gallup.com/poll/142133/Confidence-Newspapers-News-Remains-Rarity.aspx">Gallup poll revealed on Friday</a>.<br /><br />Yet the greatest confidence (49 percent) comes from people between 18 and 29 years old, "the same demographic often blamed for the precipitous decline in U.S. dailies' subscription rates," <a href="http://www.google.com/hostednews/afp/article/ALeqM5jC96smOk8yc9MvVV11Un3PGWKHfA">Agence France Press pointed out</a>. Nonetheless, the newspaper industry is not the only media field experiencing low confidence. According to the poll, 78 percent distrust television news.]]></description>
            <link>http://www.sfnblog.com/print_data/2010/08/poll_25_percent_of_americans_trust_print.php</link>
            <guid>http://www.sfnblog.com/print_data/2010/08/poll_25_percent_of_americans_trust_print.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Print Data</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">news source</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">newspapers</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">TV</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">United States</category>
            
            <pubDate>Mon, 16 Aug 2010 09:06:11 -0600</pubDate>
        </item>
        
        <item>
            <title>Analyst: Fairfax should axe two print papers</title>
            <description><![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="Thumbnail image for Fairfax Media.jpg" src="http://www.sfnblog.com/assets_c/2010/07/Fairfax Media-thumb-225x151-7564.jpg" width="225" height="151" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /></span><p class="MsoNormal">An analyst for a big Australian-based investment bank suggested
that Fairfax Media Ltd. could gain its earnings by shutting down the print
editions of The Sydney Morning Herald and Melbourne's The Age and focusing on e-readers
and online, <a href="http://www.nbr.co.nz/article/analyst-suggests-axing-print-editions-two-big-papers-127641">The
National Business Review reported</a>.</p>

<br /><br />

<p class="MsoNormal">According to the report from Macquarie, Australia's biggest
investment bank, dropping print editions and delivering content via e-readers
could "boost earnings from the two papers to A$55 million - $5 million more
than the bank's 2010 forecast, <a href="http://www.theaustralian.com.au/business/city-beat/axe-fairfax-media-daily-print-editions-to-boost-earnings-says-macquarie-analyst/story-e6frg9no-1225901059221">the
Australian reported</a>.</p>

<p class="MsoNormal"><br style="mso-special-character:line-break" />
<br style="mso-special-character:line-break" /></p>]]></description>
            <link>http://www.sfnblog.com/launches_and_closures/2010/08/analyst_suggests_fairfaxs_axing_two_prin.php</link>
            <guid>http://www.sfnblog.com/launches_and_closures/2010/08/analyst_suggests_fairfaxs_axing_two_prin.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Launches and Closures</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Print Data</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">e-reader</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Fairfax group</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">online</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">print edition</category>
            
            <pubDate>Thu, 05 Aug 2010 16:43:22 -0600</pubDate>
        </item>
        
        <item>
            <title>U.S. Q2 newspaper sales: &quot;Less bad but not good&quot;</title>
            <description><![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="0001XK.jpeg" src="http://www.sfnblog.com/0001XK.jpeg" width="229" height="251" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /></span><p class="MsoNormal">Ad sales for most newspaper publishers in U.S. were less bad
in the second quarter of this year, compared to the previous quarter. </p>

<p class="MsoNormal"><o:p>&nbsp;</o:p></p>

<p class="MsoNormal">However, "less bad is not the same as good," <a href="http://www.businessinsider.com/q2-newspaper-sales-less-bad-but-not-good-2010-8">according
to the Business Insider</a>, which pointed out that the outlook for the rest of
the year is "decidedly murky".</p>

<p class="MsoNormal"><o:p>&nbsp;</o:p></p> ]]></description>
            <link>http://www.sfnblog.com/industry_trends/2010/08/us_q2_newspaper_sales_less_bad_but_not_g.php</link>
            <guid>http://www.sfnblog.com/industry_trends/2010/08/us_q2_newspaper_sales_less_bad_but_not_g.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Industry Trends</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Print Data</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">industry trends</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">newspaper advertising</category>
            
            <pubDate>Mon, 02 Aug 2010 13:31:38 -0600</pubDate>
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        <item>
            <title><![CDATA[Report: Newspapers growing digital readership & revenue streams; those in developed nations most vulnerable to market threats]]></title>
            <description><![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.sfnblog.com/industry_trends/OECD%20readership.png"><img alt="OECD readership.png" src="http://www.sfnblog.com/assets_c/2010/06/OECD%20readership-thumb-400x191-7068.png" class="mt-image-left" style="float: left; margin: 0pt 20px 20px 0pt;" height="191" width="400" /></a></span>Newspapers in developed nations are generally facing steeper declines in advertising revenues, titles and circulations than their counterparts in more developing countries, a new report from the Organisation for Economic Co-operation and Development shows.<br /><br />The Paris-based think tank said overall, however, the industry is finding new sources of revenue, while publishers in developing countries are continuing to grow their readership numbers, <a href="http://www.vancouversun.com/business/Newspapers+tough+fight+dead+OECD+says/3151687/story.html">Canwest News service reported</a> today. The report, "<a href="http://www.oecd.org/document/48/0,3343,en_2649_34223_45449136_1_1_1_1,00.html">The Future of News and the Internet</a>," examines the news business in 31 OECD member countries.<br /><br />Chart: <a href="http://www.oecd.org/document/48/0,3343,en_2649_34223_45449136_1_1_1_1,00.html">OECD (click on chart to enlarge)</a><br />]]></description>
            <link>http://www.sfnblog.com/financials/2010/06/report_newspapers_growing_digital_reader.php</link>
            <guid>http://www.sfnblog.com/financials/2010/06/report_newspapers_growing_digital_reader.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Circulation and Readership</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Financials</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Print Data</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Business model</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Global advertising</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">research figures</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">revenues</category>
            
            <pubDate>Mon, 14 Jun 2010 12:52:06 -0600</pubDate>
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        <item>
            <title>Moody&apos;s: Newspaper revenues stabilise, for now</title>
            <description><![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="Thumbnail image for Newspaper stack.jpg" src="http://www.sfnblog.com/assets_c/2010/02/Newspaper stack-thumb-300x221-5769.jpg" width="300" height="221" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /></span> <div><p class="MsoNormal">"Revenues set to stabilise in 2010-11, but long-term outlook
is still negative," the title of the latest forecast for the U.S. newspaper
industry released by Moody's Investor Services pointed out a "very cautiously
optimistic forecast," <a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=129469">Media
Post reported</a>.</p>

<p class="MsoNormal"><br/><br/>

<p class="MsoNormal">According to the report, newspaper ad revenues will drop
another 10 percent to 15 percent this year, but "may" finally bounce back in
2011, as the forecast for next year is ambiguous, ranging from another 3
percent decline to a 2 percent growth.</p></div>]]></description>
            <link>http://www.sfnblog.com/advertising/2010/06/moodys_newspaper_revenues_stabilise_for.php</link>
            <guid>http://www.sfnblog.com/advertising/2010/06/moodys_newspaper_revenues_stabilise_for.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Advertising</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Print Data</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">advertising revenues</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">moody&apos;s</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">outlook</category>
            
            <pubDate>Fri, 04 Jun 2010 16:32:40 -0600</pubDate>
        </item>
        
        <item>
            <title>Mail Online tops 40 million monthly unique users </title>
            <description><![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="mail online.jpg" src="http://www.sfnblog.com/mail%20online.jpg" class="mt-image-left" style="float: left; margin: 0pt 20px 20px 0pt;" height="192" width="371" /></span><div><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><p class="MsoNormal">According to the latest data released by the Audit Bureau of
Circulations Electronic, Mail Online stayed on the top as the most visited UK newspaper
Web site in April<a href="http://www.guardian.co.uk/media/2010/may/27/april-abces-mail-online">,
Media Guardian reported</a>.</p>

<p class="MsoNormal"><br /><br />

</p><p class="MsoNormal">Associated&nbsp;Newspapers' Web site network had more than
2.3 million combined average daily browsers in April, up 5.33 percent
month-over-month and 74.5 percent year-over-year.&nbsp;</p></span></div>]]></description>
            <link>http://www.sfnblog.com/circulation_and_readership/2010/05/mail_online_tops_40_million_monthly_uniq.php</link>
            <guid>http://www.sfnblog.com/circulation_and_readership/2010/05/mail_online_tops_40_million_monthly_uniq.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Circulation and Readership</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Print Data</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">ABCe</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Guardian.co.uk</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Mail Online</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Telegraph.co.uk</category>
            
            <pubDate>Mon, 31 May 2010 11:27:26 -0600</pubDate>
        </item>
        
        <item>
            <title>U.S. newspaper Web sites drawing record high traffic</title>
            <description><![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.sfnblog.com/industry_trends/Graph%20clip%20art.png"><img alt="Graph clip art.png" src="http://www.sfnblog.com/assets_c/2010/05/Graph%20clip%20art-thumb-220x162-6864.png" class="mt-image-left" style="float: left; margin: 0pt 20px 20px 0pt;" height="162" width="220" /></a></span>U.S. newspaper sites continue to see increases Web traffic, <a href="http://www.nnnlp.com/news/news-05-24-10.php">according to the latest comScore
figures released by the Newspaper National Network</a>. Online newspaper
operations in the top 25 media markets drew 83.7 million unique visitors in
April 2010, up 10 percent from March, 12 percent from February, and 15 percent
from January, <a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=128828">Media
Post reported</a>.<br /><br />Total page views in April reached more than two billion, compared to 1.6 billion page views in January.]]></description>
            <link>http://www.sfnblog.com/print_data/2010/05/us_newspaper_web_sites_drew_record_high.php</link>
            <guid>http://www.sfnblog.com/print_data/2010/05/us_newspaper_web_sites_drew_record_high.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Print Data</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">comScore</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">online newspaper</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">page views</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">unique visitors</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Web traffic</category>
            
            <pubDate>Tue, 25 May 2010 16:03:53 -0600</pubDate>
        </item>
        
        <item>
            <title>Australian newspaper sales down in Q1</title>
            <description><![CDATA[<p class="MsoNormal">Australian newspaper circulations in Q1 continued to go down
due to lack of news, declining consumer spending and tight marketing budgets, according
to the latest data from the the Audit Bureau of Circulations, <a href="http://www.afr.com/">the Australian
Financial Review reported</a>. </p>

<p class="MsoNormal"><br />
<br />
</p><p class="MsoNormal">National and metropolitan titles have the circulation down
by an average of 3 percent year-over-year, <a href="http://www.guardian.co.uk/media/greenslade/2010/may/14/newspapers-abcs">Media
Guardian reported</a>. </p>

<p class="MsoNormal"><o:p>&nbsp;</o:p></p> ]]></description>
            <link>http://www.sfnblog.com/circulation_and_readership/2010/05/australian_newspaper_sales_down_in_q1.php</link>
            <guid>http://www.sfnblog.com/circulation_and_readership/2010/05/australian_newspaper_sales_down_in_q1.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Circulation and Readership</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Print Data</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">ABC data</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Australia</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">circulation figures</category>
            
            <pubDate>Fri, 14 May 2010 15:09:32 -0600</pubDate>
        </item>
        
        <item>
            <title>Sun-Times&apos; Tyree: Print newspapers will survive for 10 years</title>
            <description><![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="suntimes.jpg" src="http://www.sfnblog.com/suntimes.jpg" class="mt-image-left" style="float: left; margin: 0pt 20px 20px 0pt;" height="388" width="300" /></span><div>Printed newspapers will probably survive a decade before digital news completely substitutes for it, according to James Tyree, chief executive of investment firm Mesirow Financial Inc., who also led the October buyout of the Chicago Sun-Times' publisher, <a href="http://www.bloomberg.com/apps/news?pid=newsarchive&amp;sid=anrSUZ64hDbk">Bloomberg reported</a>.<br /><br />"Newspapers have got a good strong 10 years. By then you'll have to evolve into something else - maybe five years evolve into something else - or you'll just be out of business," said Tyree in an interview in Chicago last week.<br /></div>]]></description>
            <link>http://www.sfnblog.com/print_data/2010/04/sun-times_tyree_print_newspapers_to_surv.php</link>
            <guid>http://www.sfnblog.com/print_data/2010/04/sun-times_tyree_print_newspapers_to_surv.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Advertising</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Print Data</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">online newspaper</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">print newspaper</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Sun-Times Media Group</category>
            
            <pubDate>Tue, 06 Apr 2010 12:44:07 -0600</pubDate>
        </item>
        
        <item>
            <title>Virginia paper outsources page production to Chicago Tribune</title>
            <description><![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.sfnblog.com/industry_trends/DailyPress.png"><img alt="DailyPress.png" src="http://www.sfnblog.com/assets_c/2010/03/DailyPress-thumb-300x86-6054.png" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="86" width="300" /></a></span>As a part of the Tribune Co.'s efforts to reduce costs and direct resources to focus on local coverage, the Daily Press of Newport News, Virginia will outsource page design, formatting and editing pages to the company's flagship paper, the Chicago Tribune. This announcement came to the staff at both the newspapers on Monday, <a href="http://www.chicagotribune.com/business/ct-biz-0309-tribune--20100308,0,1257674.story?page=1&amp;utm_medium=feed&amp;track=rss&amp;utm_campaign=Feed%3A%20chicagotribune%2Fbusiness%20%28Chicago%20Tribune%20news%20-%20Business%29&amp;utm_source=feedburner">the Tribune reported. </a><br /><br />The transfer of responsibilities from the Daily Press suggests elimination of copy editors and designers, <a href="http://hamptonroads.com/2010/03/daily-press-cut-jobs-editing-designing">Hampton Roads reported</a>. The newsroom staff will likely be reduced by 15 percent, Digby Solomon, president and chief executive of the Daily Press, told the Tribune. <br /> <iframe name="mashlogic" style="border: 0pt none ; margin: 0pt; padding: 0pt; overflow: hidden; display: none; z-index: 9999; position: absolute; top: auto; right: auto; bottom: auto; left: auto;" id="mashlogic" src="about:blank" frameborder="0"></iframe>]]></description>
            <link>http://www.sfnblog.com/print_data/2010/03/virginia_paper_outsources_page_productio.php</link>
            <guid>http://www.sfnblog.com/print_data/2010/03/virginia_paper_outsources_page_productio.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Employment</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Print Data</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">editorial staff</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Outsourcing</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Tribune Co.</category>
            
            <pubDate>Wed, 10 Mar 2010 16:41:44 -0600</pubDate>
        </item>
        
        <item>
            <title>3D newspaper published in Belgium</title>
            <description><![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.sfnblog.com/industry_trends/DH.png"><img alt="DH.png" src="http://www.sfnblog.com/assets_c/2010/03/DH-thumb-200x279-6056.png" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="279" width="200" /></a></span>Belgium's La Derniere Heure released an edition Tuesday in which all photos and advertisements are in 3D, and readers are given cardboard 3D glasses with every copy, <a href="http://www.abc.net.au/news/stories/2010/03/11/2842424.htm?section=justin">ABC News reported today</a>. Text is not three-dimensional.<br /><br />It took two months to create the 3D edition, which had a print run of 115,000, higher than usual. Editor Hubert Leclercq told ABC News that the paper was following the trend of the recent rise in popularity of 3D films, television and video games. <div><br /></div>]]></description>
            <link>http://www.sfnblog.com/print_data/2010/03/3d_newspaper_published_in_belgium.php</link>
            <guid>http://www.sfnblog.com/print_data/2010/03/3d_newspaper_published_in_belgium.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Print Data</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">print newspaper</category>
            
            <pubDate>Wed, 10 Mar 2010 16:40:03 -0600</pubDate>
        </item>
        
        <item>
            <title>News International ads showcase power of print</title>
            <description><![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="News International ad.jpg" src="http://www.sfnblog.com/industry_trends/News%20International%20ad.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="310" width="392" /></span>News International Commercial has launched outdoor and print advertisements that aim to show the power of newspapers and magazines, <a href="http://www.mediaweek.co.uk/news/rss/982519/News-International-ad-highlights-power-print/">MediaWeek.co.uk reported today</a>.<br /><br />The ads are based on <a href="http://www.sfnblog.com/advertising/2009/12/microsoft_study_finds_print_ad_more_effe.php">research from Microsoft Advertising</a>, which in December stated that for large retailers, print advertising is more effective than online ads, and more than twice as effective as television ads. Each £1 spent on print ads garner £5 in revenue, while TV and Internet ads bring in £2.15 and £3.44, respectively.<br /><br /> ]]></description>
            <link>http://www.sfnblog.com/advertising/2010/02/news_international_ads_showcase_power_of.php</link>
            <guid>http://www.sfnblog.com/advertising/2010/02/news_international_ads_showcase_power_of.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Advertising</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Print Data</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Outdoor advertising</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Power of Print</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Print advertising</category>
            
            <pubDate>Mon, 08 Feb 2010 16:58:07 -0600</pubDate>
        </item>
        
        <item>
            <title>Chicago Tribune, LA Times cut print size</title>
            <description><![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="LATEXTRA.jpg" src="http://www.sfnblog.com/industry_trends/LATEXTRA.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="576" width="265" /></span>To save on print production costs and to streamline operations, Tribune Co. papers the Los Angeles Times and Chicago Tribune are rolling out changes this week and next. The LA Times today launched LATExtra, a new section that includes local and California coverage, as well as late-breaking news. It has also trimmed an inch off its print version, and is now 11 inches wide, <a href="http://latimesblogs.latimes.com/readers/2010/02/a-new-section-in-the-paper-and-other-changes.html">LA Times Blogs reported today</a>.<br /><br />The Chicago Tribune, meanwhile, will also trim an inch from the width of its newspaper beginning Monday, <a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=121677">according to MediaPost</a>. ]]></description>
            <link>http://www.sfnblog.com/financials/2010/02/chicago_tribune_la_times_cut_print_size.php</link>
            <guid>http://www.sfnblog.com/financials/2010/02/chicago_tribune_la_times_cut_print_size.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Financials</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Print Data</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Printing and Production</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">print newspaper</category>
            
            <pubDate>Tue, 02 Feb 2010 17:55:12 -0600</pubDate>
        </item>
        
        <item>
            <title>Sarkozy gives French youth free subscriptions</title>
            <description><![CDATA[As part of a €600 million aid package, the French government is buying newspaper subscriptions for young readers, the <a href="http://www.csmonitor.com/World/Global-News/2009/1215/France-Bailout-for-newspapers-Sarkozy-gives-free-youth-subscriptions">Christian Science Monitor reported today</a>.<br /><br />Readers between ages 18 and 24 will receive a one-year subscription to the paper of their choice as part of the bailout. The offer is open to the first 200,000 who sign up for "Mon Journal Offer," and they can choose from 60 newspapers.<br />]]></description>
            <link>http://www.sfnblog.com/circulation_and_readership/2009/12/sarkozy_gives_french_youth_free_subscrip.php</link>
            <guid>http://www.sfnblog.com/circulation_and_readership/2009/12/sarkozy_gives_french_youth_free_subscrip.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Circulation and Readership</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Print Data</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">bailout</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">government bailout</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Young Reader</category>
            
            <pubDate>Tue, 15 Dec 2009 13:27:12 -0600</pubDate>
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