Daily TV viewing increases in U.S.

Posted by Erina Lin on January 31, 2008 at 9:30 PM

Average television daily viewing time has increased in the United States since 2000, although viewing during primetime has remained almost the same, according to research firm eMarketer.

In 2000 and 2001, an American household spent on average seven hours and 39 minutes watching TV, which grew to eight hours and 14 minutes in and after 2005. TV viewing time for an individual American aged two and above grew from four hours and a quarter during 2000 and 2001, to four hours and 34 minutes during 2006 and 2007.

However, viewing during primetime (between 8 p.m. and 11 p.m. Eastern and Pacific time and 7 p.m. and 10 p.m. Central and Mountain time, Monday through Saturday) did not have significant changes. An average U.S. household watched TV during primetime for about one hour and 52 minutes a day in 2006 and 2007, while an individual American aged above two watched it for about one hour and 10 minutes, eMarketer reported.