NY Post raises weekend price

Posted by Erina Lin on October 31, 2008 at 6:03 PM

The New York Post, which has already doubled its newsstand price for weekday editions in May, is now raising its price by 25 cents on the weekend. The paper blamed the increase on "higher production costs," according to a note to readers Friday morning, Portfolio reported.

The Post has invested a lot into its Sunday edition this year, including adding a glossy supplement, Page Six Magazine, and a books and opinions section, PostScript.

However, the paper's Sunday edition circulation was down 4.7 percent in the six months ending Sept. 30, with an average of 386,105 copies, according to figures released last week. The Saturday paper, meanwhile, dropped 3.8 percent year-over-year to 421,848 copies, according to Portfolio.

The Post's decline is modest compared to rival New York Daily News, which reported a 7.2 percent drop in circulation for its Sunday edition, to average 674,104 copies, and a 7.3 percent drop for Saturday, averaging a circulation of 465,779, Portfolio reported.