Media General reduces publishing schedule for local title
Posted by Erina Lin on January 7, 2009 at 6:24 PM
Hernando Today, a newspaper published in Brooksville, Florida, by The
Tampa Tribune, will cut its publication frequency beginning Jan. 19,
Biz Journals reported.
The print edition will be published Wednesdays through Sunday, but no longer on Mondays and Tuesdays, the Media General, which owns the title, announced Tuesday.
The print edition will be published Wednesdays through Sunday, but no longer on Mondays and Tuesdays, the Media General, which owns the title, announced Tuesday.
Ad competition is much more fierce than before, and the newspaper Web
site's revenue is not enough to compensate for the loss in print
products, Publisher Duane Chichester said in a statement, according to Biz Journals.
Reduced publication will allow the title to focus more on the Web product, and also prepare for further staff reductions; however, "we're going to do what we can to avoid that," Chichester told Hernando Today, Biz Journals reported.
Hernando Today was founded in 1981 and became a daily in 1996, and is the second local publication owned by Media General to reduce its publishing frequency to five days a week, following The Pasco Tribune last summer, Biz Journals reported.
Reduced publication will allow the title to focus more on the Web product, and also prepare for further staff reductions; however, "we're going to do what we can to avoid that," Chichester told Hernando Today, Biz Journals reported.
Hernando Today was founded in 1981 and became a daily in 1996, and is the second local publication owned by Media General to reduce its publishing frequency to five days a week, following The Pasco Tribune last summer, Biz Journals reported.
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