'The Power of the Print' conference starts in Barcelona
Posted by Simon Day on May 27, 2009 at 2:27 AM
The World Association of Newspaper (WAN) will discuss the future of daily newspapers and potential growth strategies at a conference starting today in Barcelona, the AFP reported on Wednesday.
"The Power of the Print" conference, organised by WAN, has attracted hundreds of newspaper managers and industry analysts, combining the presence of almost 18,000 newspapers in the Catalonian capital.
"The Power of the Print" conference, organised by WAN, has attracted hundreds of newspaper managers and industry analysts, combining the presence of almost 18,000 newspapers in the Catalonian capital.
"Print continues to be the main revenue generator for newspapers and it will continue to be for a long time," WAN spokesman Larry Kilman told the AFP.
As readers turn online and advertising revenue continues to collapse, newspapers have "a great need for the exchange of strategies to increase revenues," he added.
The World Association of Newspapers sees the profitable solution as a combination of print and Internet based news and advertising.
Not a stranger to the impact of the industry and economic downturn, WAN postponed its annual conference that was meant to take place in Hyderabad, India this month.
As readers turn online and advertising revenue continues to collapse, newspapers have "a great need for the exchange of strategies to increase revenues," he added.
The World Association of Newspapers sees the profitable solution as a combination of print and Internet based news and advertising.
Not a stranger to the impact of the industry and economic downturn, WAN postponed its annual conference that was meant to take place in Hyderabad, India this month.
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