MediaNews Group's offers print-at-home 'individuated news'
Posted by Emily Dilling on June 2, 2009 at 4:35 AM
MediaNews Group plans to offer personalised newsletters to be printed in the homes of Denver readers this week Poynter Online reported. The company, which has rather secretly been developing its Individuated News project, intends for the print-at-home experiment to extend to include 25 homes, followed by 60 visitors residing at the Marriott Hotel sometime next month.
The new print-at-home technology will be installed in 300 readers' homes in Los Angeles in late summer, where MediaNews Group publishes the Los Angeles Daily News.
The new print-at-home technology will be installed in 300 readers' homes in Los Angeles in late summer, where MediaNews Group publishes the Los Angeles Daily News.
MediaNews Vice President Peter Vandevanter explained the details of the
project, saying readers will buy the customised printer as well as
pay for a subscription to the paper, which will reimburse the costs of
printing. Revenue is expected to be generated by advertisers eager to
reach the local consumer base.
Vandevanter said advertisers would jump at the opportunity to have ads be put "in the hands of customers who live within three miles of them."
Advertisers will be charged 5 cents per ad, per subscriber, which Vendevanter points out is a much higher rate than online newspapers are able to charge.
The newsletters that are printed in readers' homes will consist of 12 pages of news, followed by two pages of coupons. Readers can customise the news they receive by the choices they make when registering, which include preferences of news categories, cities and celebrity personalities.
A deal with the AP allows MediaNews Group to generate content directly from the wire service.
Vandevanter said advertisers would jump at the opportunity to have ads be put "in the hands of customers who live within three miles of them."
Advertisers will be charged 5 cents per ad, per subscriber, which Vendevanter points out is a much higher rate than online newspapers are able to charge.
The newsletters that are printed in readers' homes will consist of 12 pages of news, followed by two pages of coupons. Readers can customise the news they receive by the choices they make when registering, which include preferences of news categories, cities and celebrity personalities.
A deal with the AP allows MediaNews Group to generate content directly from the wire service.
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