The People's Daily to extend local and international coverage
Posted by Simon Day on June 17, 2009 at 11:42 AM
The People's Daily, official newspaper of the Chinese Communist Party, is set to unveil a new look next month as the paper attempts to expand its coverage and its media influence both in China and internationally, China Daily reported on Tuesday.
The revamped daily publication will increase its output from 16 to 20 pages and will see their 72 domestic and international branches upgraded, according to Tuesday's article by the Associated Press.
The revamped daily publication will increase its output from 16 to 20 pages and will see their 72 domestic and international branches upgraded, according to Tuesday's article by the Associated Press.
The extra pages will cover China news, international news, literary commentary and feature stories with the intention to, "better spread the central government's policies, report from both domestic and overseas fronts, strengthen the publication of the socialism theory with Chinese characteristics and Marxism literature theory," according to the newspapers website.
During a visit last June, President Hu Jinato requested that the newspaper increase its communication abilities at an international level and within China in order to become one of the world's top media outlets.
Last month, the People's Daily began publishing an English language tabloid, the Global Times.
Media experts believe the newspaper is trying to secure its position at the top of Chinese media through adding more diverse and internationally extensive coverage.
"The People's Daily's actual influence on Chinese society has been falling in recent years due to the competition from other newspapers," Yu Guoming, vice-dean of the Renmin University School of Journalism and head of that university's Public Opinion Research Institute, told China Daily Monday.
"After powering up its overseas branches, it will become one of the major international news providers in the country so that China can have a stronger voice in international affairs."
Earlier this year oversea media reported on China's increased media spending to "befit its growing status."
This spending will see the Chinese government invest $45 billion yuan ($6.6 billion) in its three major media channels - China Central Television (CCTV), Xinhua News Agency and the People's Daily newspaper.
Xinhua's development is said to include the doubling of its overseas bureaus and the addition of a 24-hour TV news channel. CCTV hopes to provide Arabic and Russian-language news services, on top of its Chinese, English, French and Spanish channels, before the end of the year.
Xinhua plans to increase its overseas bureaus and set up a 24-hour TV news channel. And CCTV will add Arabic and Russian-language news services this year in addition to its Chinese, English, French and Spanish channels, according to South China Morning Post.
"The expansion of major media outlets is inevitable because it is one of the country's major strategies to strengthen the country's global influence," Guoming added.
During a visit last June, President Hu Jinato requested that the newspaper increase its communication abilities at an international level and within China in order to become one of the world's top media outlets.
Last month, the People's Daily began publishing an English language tabloid, the Global Times.
Media experts believe the newspaper is trying to secure its position at the top of Chinese media through adding more diverse and internationally extensive coverage.
"The People's Daily's actual influence on Chinese society has been falling in recent years due to the competition from other newspapers," Yu Guoming, vice-dean of the Renmin University School of Journalism and head of that university's Public Opinion Research Institute, told China Daily Monday.
"After powering up its overseas branches, it will become one of the major international news providers in the country so that China can have a stronger voice in international affairs."
Earlier this year oversea media reported on China's increased media spending to "befit its growing status."
This spending will see the Chinese government invest $45 billion yuan ($6.6 billion) in its three major media channels - China Central Television (CCTV), Xinhua News Agency and the People's Daily newspaper.
Xinhua's development is said to include the doubling of its overseas bureaus and the addition of a 24-hour TV news channel. CCTV hopes to provide Arabic and Russian-language news services, on top of its Chinese, English, French and Spanish channels, before the end of the year.
Xinhua plans to increase its overseas bureaus and set up a 24-hour TV news channel. And CCTV will add Arabic and Russian-language news services this year in addition to its Chinese, English, French and Spanish channels, according to South China Morning Post.
"The expansion of major media outlets is inevitable because it is one of the country's major strategies to strengthen the country's global influence," Guoming added.
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