Yahoo Newspaper Consortium gains five new members
Posted by Simon Day on June 17, 2009 at 11:36 AM
Despite the attempted sale of the company's help-wanted ad listings - HotJobs, The Yahoo Newspaper Consortium has announced five new members - Freedom Communications' California flagship, The Orange County Register as well as The Gazette in Colorado Springs; the North Jersey Media Group's The Record and Herald News; and The San Diego Union-Tribune, Reuters reported on Tuesday. The new members bring total membership to 814 newspapers.
However, with 592 newspapers from the consortium solely reliant on the HotJobs application for help-wanted advertising many members have expressed concern over its potential sale.
The consortium has remained relatively strong during the newspaper industry's heavy slump. AdAge estimated that the Yahoo association had sold $50 million in Yahoo ad inventory, with "several million" dollars in advertising being added every week.
However, with 592 newspapers from the consortium solely reliant on the HotJobs application for help-wanted advertising many members have expressed concern over its potential sale.
The consortium has remained relatively strong during the newspaper industry's heavy slump. AdAge estimated that the Yahoo association had sold $50 million in Yahoo ad inventory, with "several million" dollars in advertising being added every week.
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