Google survey: Online cosmetics shoppers rely on print most
Posted by Lisette García on September 30, 2009 at 10:29 AM
Throughout 2005, the year after Google went public on the NASDAQ, the company commissioned multiple research agencies to run analysis on the importance of Internet search and search advertising in purchasing decisions across a variety of verticals, TechCrunch reported Wednesday.Part of this research eventually found its way to the Google AdWords product page, which permits newspaper publishers to gain insight into consumer behavior important to advertisers.
For the Beauty vertical, the survey yielded insightful data on which
influential information sources [besides Google's search engine]
respondents indicated as important to them when purchasing beauty products on the Web.
Topping the list were Print (49%) and TV (46%), closely followed by search engines searches and POS displays in stores (both 43%). Sponsored links in search results was surprisingly low in the list, with 12% of respondents saying it's an important resource for them when buying skin care products, fragrances etc. In February, Google tabled a test project through which it had published print ads for newspapers.
Topping the list were Print (49%) and TV (46%), closely followed by search engines searches and POS displays in stores (both 43%). Sponsored links in search results was surprisingly low in the list, with 12% of respondents saying it's an important resource for them when buying skin care products, fragrances etc. In February, Google tabled a test project through which it had published print ads for newspapers.
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.sfnblog.com%2Fprinting_and_production%2F2009%2F09%2Fgoogle_survey_shows_online_cosmetics_sho.php&bodytext=<form mt:asset-id="3807" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"><img alt="Google1.jpg" src="http://www.sfnblog.com/industry_trends/Google1.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="314" width="341" /></form>Throughout 2005, the year after <a href="http://www.google.com/">Google</a> went public on the NASDAQ, the company commissioned multiple research agencies to run analysis on the importance of Internet search and search advertising in purchasing decisions across a variety of verticals, <a href="http://www.techcrunch.com/2009/09/30/the-selling-of-google-adwords/">TechCrunch reported Wednesday</a>.<br /><br />Part of this research eventually found its way to the <a href="http://www.google.com/ads/metrics.html">Google AdWords product page</a>, which permits newspaper publishers to gain insight into consumer behavior important to advertisers.&title=Google survey: Online cosmetics shoppers rely on print most){kind=link}
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