Multimedia newsroom: digital strategies

Schantin also described the four most prominent types of newsrooms by the way they are organised and prioritised. They are the Multiple Media Newsroom, the Cross Media Newsroom, the Media Integrated Newsroom and the Audience Targeted Newsroom. Each type differs mainly in the structure but all of the structures focus on the same goal, he said.

The multiple media newsroom uses separate editorial units for both the print and online news. Journalists in these newsrooms often do their own reporting and research.

The cross media newsroom relies on the concept that journalists provide content for all types of media under their channel. Each channel may have different goals and specifications but the journalist will still provide the content for all media.

The Media Integrated Newsroom integrates the complete news flow from print to digital, beginning to end. One journalist is not in charge of the news flow as in the first two newsrooms. Instead, a section head is responsible for the news gathered.

The last newsroom, the audience targeted newsroom is the newest of the four. It is based on social networking sites and generates most of its news this way.

The multimedia newsroom is still the most common type of newsroom found around the world today, though the media integrated newsroom will be one to keep an eye on.