Shaping the Future of the Newspaper Blog: Search Results

U.S. newspaper ad revenue drops again, but pace slows

Posted by Erina Lin on September 8, 2010 at 3:51 PM

U.S. newspaper advertising revenue dropped 5.6 percent in the second quarter, but the decline rate has slowed down, according to the latest figures published by the Newspaper Association of America.

Overall spending in the second quarter was down from $6.82 billion to $6.44 billion year-over-year. Print ad revenue declined 7.6 percent to $5.6 billion, while online spending was up 14 percent to $743.9 million, and now represents 12 percent of total newspaper ad revenues, Media Buyer Planner reported.

Report: UK online ad budgets up, but overall cuts may cause downturn

Posted by Leah McBride Mensching on July 12, 2010 at 4:45 PM

Even though ad spending online continues to increase in the United Kingdom, cuts to other areas are causing growing worry that a "double dip" downturn may ensure, according to the latest IPA/BDO Bellwether survey, the Financial Times reported today.

About 20 percent of companies cut their budgets in the second quarter, while 15 percent increased their budgets, according to the survey of 300 British companies. Marketing budgets were on the upswing earlier this year, but between April and June, they fell because "firms became concerned over a prolonged period of stagnation," the Daily Mail reported.

IAB introduces new set of guidelines to 'demystify' online advertising

Posted by Savita Sauvin on July 2, 2010 at 4:10 PM

The Interactive Advertising Bureau (IAB) has introduced a new set of guidelines for online advertisers to help navigate the interactive-ad market, and work easily with ad networks and exchanges, CNet.com reported last week.

The final version of "Networks & Exchanges Quality Assurance Guidelines" aims to bring clarity and transparency to the world of interactive advertising by standardising the information ad networks and exchanges provide to advertisers and agencies, BtoBOnline.com reported. The IAB is a trade association comprising more than 460 media and technology companies responsible for selling 86 percent of online advertising in the United States.

Bloomberg.com re-launch goes against the tide

Posted by Leah McBride Mensching on June 22, 2010 at 3:07 PM

Bloomberg News is doing things a little differently. In stark contrast to media heavyweights such as the Wall Street Journal, The Times of London and The New York Times, Bloomberg has launched a fresh version of its business news website supported solely by ads rather than subscription fees.

A free-content approach to news provision would seem to be a departure from the company's traditional revenue model which revolves around selling subscriptions to its Bloomberg Terminals data feeds at the price of $1,500/month.

For more on this story visit our sister publication, editorsweblog.org.

Demand Media to produce content for two sections of Hearst newspapers

Posted by Savita Sauvin on May 26, 2010 at 2:12 PM

Demand Media has entered into a partnership with Hearst Group to produce content for two of its publications, the San Francisco Chronicle and the Houston Chronicle, Erik Sherman reported last week in a Bnet.com article. The move, in which Demand will create articles and videos for SFGate.com's real estate section and Chron.com's small business section, advances the company's reach into traditional media.

Sherman reported that the normal rate offered by Demand for a few hundred words of outsourced article is US$7.50 to the writer and about $3.50 for copy editing, but Mike Taylor, an author on the MediaBistro Blog reported that Demand actually pays an average of $15 to $20 per article, with price variations depending on the kind of work and level of distribution. Demand pays $30 for videos.

Report: Yahoo drops share in ad-serving market, AOL on rise

Posted by Erina Lin on May 12, 2010 at 4:05 PM

Yahoo lost share in the ad-serving market from 9.7 percent at the end of 2008 to 4.39 percent, according to the latest report from Attributor, Media Post reported.

Yahoo, although still outranking MSN and ValueClick, has fallen behind AOL and Revenue Science, which own 7.15 percent and 6.83 percent of the market, respectively.

Online ad spending flat, mobile growing

Posted by Leah McBride Mensching on May 11, 2010 at 11:48 AM

Online advertising growth remained stagnant in the first quarter of the year, with expenditures at A$513 million - the same as the figure from the last quarter in 2009, The Australian reported yesterday, citing figures from the Internet Advertising Bureau.

Comparing ad spend on a year-on-year basis; however, the sector was up by 17 percent, from $440 million in the first quarter of last year, according to the IAB. Compared to the previous quarter, general display advertising was down 11 percent, search was up 2 percent and classifieds were up by 9 percent.

Study: Original content sites most effective, ad networks least effective

Posted by Leah McBride Mensching on April 27, 2010 at 5:24 PM

Advertising on quality, original content sites is more effective than ads elsewhere on the Web, a new report released today by the Online Publishers Association has found.

According to the report, "Improving Ad Performance Online," ads on OPA sites were consistently more effective than portals, ad networks and the Web in terms of raising awareness, creating message association, generating brand favourability and driving purchase intent.

Publicis CEO: Newspapers over-dependent on advertising

Posted by Leah McBride Mensching on March 9, 2010 at 5:32 PM

Newspapers must find new revenue streams outside advertising in order to survive, the CEO of Publicis told the inaugural Abud Dhabi media summit today, MediaGuardian reported.

"It is not and/or but and/and. We need to have advertising and paid content. Some part of the content could be open and others available on subscription or pay per view," said Maurice Lévy, head of the French advertising group, the third largest in the world by revenue.

Google premium display ads to be 'next billion dollar business'

Posted by Leah McBride Mensching on March 8, 2010 at 7:53 AM

Google's next move in the online advertising business will be to charge premium prices from brand advertisers for "above the fold" ads, making display the search giant's "next billion dollar business," CEO Eric Schmidt said, paidContent reported.

Premium, "above the fold" ad placements will be aimed at top marketers, who will be able to bid against one another for the units that will be placed in the top half of users' screens. Previously, advertisers have not been able to select where ads will show up.

Google announces DoubleClick for Publishers

Posted by Savita Sauvin on February 26, 2010 at 12:29 PM

In an effort to maximise revenue on display ads for online publishers, Google this week announced the launch of an upgraded and rebranded ad-serving platform, DoubleClick for Publishers (DFP), TechCrunch reported.

Google plans to consolidate all its ad serving products for display ads under the DoubleClick banner, by transforming the former Google Ad Manager into a "feeder system" for DoubleClick for Publishers (formerly called DART). Along with rebranding, the DoubleClick platform also has features, including a new dashboard to manage the ads served on a publisher's Web site, improved ad-serving algorithms, and a new set of APIs.

Australian online employment site aims for newspapers' market share

Posted by Leah McBride Mensching on February 24, 2010 at 8:11 AM

Australian online employment advertiser Seek is planning to make acquisitions in the eduction and training sectors and therefore steal more classified market share from newspapers, The Australian reported.

Seek reported a 13 percent net profit rise, to A$36.6 million for the six months leading to December, beating market expectations by more than 20 percent.

Public radio partners with local ad network

Posted by Leah McBride Mensching on February 18, 2010 at 8:52 AM

Capital Public Radio, Northern California's local National Public Radio affiliate, has joined the Sacramento Local Online Ad Network, The Sacramento Press announced yesterday. SLOAN now has more than 30 premier sites that give national and local brands a platform to buy digital media in the Sacramento region.

SLOAN was launched in January to give local, independent online publishers a place to buy digital ads for the Sacramento area.

Governments to block behaviourally-targeted online ads

Posted by Lisette García on November 9, 2009 at 12:50 PM

Responding to constituents' resistance to behaviourally-targeted advertising, governments around the globe are considering legislation to block the Internet practise, even as the marketing tool gains momentum, The Agence France-Presse reported today.

Renewed interest in the topic arose as a result of the 31st International Conference of Personal Data and Privacy Protection Commissioners, a three-day media privacy conference held through Friday in Madrid.

eMarketer revises Web ad outlook to a 2.9% decline in '09

Posted by Erina Lin on October 20, 2009 at 4:01 PM

eMarketer has revised its online ad spending forecast for 2009, from a previously predicted 4.5 percent increase to $24.5 billion to a 2.9 percent decline to $22.8 billion, Media Post reported.

This revision partly echoed the estimates done earlier this month by the Interactive Advertising Bureau and PricewaterhouseCoopers, which reported a 5.3 percent drop in online ad spending to $10.9 billion in the first half of 2009 year-over-year.

IAB: U.S. online ad revenues reach $10.9 billion for first half of '09

Posted by Erina Lin on October 5, 2009 at 10:26 AM

According to the new IAB Internet Advertising Revenue Report, published by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC), U.S. Internet ad revenues totalled US$10.9 billion in the first half of 2009, down 5.3 percent year-over-year.

The biggest contributors still went to search and display-related advertising. Search revenues increased slightly over last year to more than $5.1 billion in the first six months of 2009, while display-related advertising, including display ads, rich media, digital video and sponsorship, reached nearly $3.8 billion, slipping 1.1 percent year-over-year.

Ad scheme weds old and new media

Posted by Lisette García on October 5, 2009 at 10:10 AM

Blog networks are more exciting to advertisers these days than print publications, the The New York Times observed Monday, noting however that start-ups such as Curbed does not have the sales force necessary to sell local ads.

"I don't envy the people who knock on doors asking Bob's Dry Cleaner for ads," said Lockhart Steele, founder of Curbed, to which more big-city readers are turning for real estate, dining and shopping coverage than print newspapers, New York Convergence also reported.

eMarketer: Advertisers lag behind consumers in mobile adoption

Posted by Erina Lin on September 24, 2009 at 11:38 AM

According to a new report from eMarketer, end users are adopting mobile technology faster than advertisers, but the gap is expected to become smaller over the next four years, ClickZ reported.

However, in 2009, mobile advertising spending will reach $416 million, representing only 2.2 percent of total online display ad spending, according to the report, "Mobile Advertising and Marketing: Change Is in the Air."

Behavioural targeting: The future of online ad sales?

Posted by Lisette García on September 23, 2009 at 1:56 PM

Sinking online sales have spurred newspapers such as USA Today to stop pushing pre-fab ad packages in favour of offering customised marketing services based on consumer behaviour, Editor & Publisher reported Monday.

The move comes as online revenue at newspapers sinks more than twice as much as for all media, further reported Jennifer Saba on Wednesday. For instance, for the second quarter of 2009, the Newspaper Association of America reported that newspaper ad sales fell 29 percent to US$6.8 billion, down from $9.6 billion last year, according to Marketing Charts, a financial newsletter.

Social networking sites gain acceptance from online advertisers

Posted by Erina Lin on September 4, 2009 at 11:04 AM

Social media sites are gaining acceptance of brand advertisers in the Internet landscape. About one out of five online display ads in U.S. is viewed on a social networking site, according to a new report by comScore, Reuters reported.

It also pointed out the intense competition between social media sites and big online companies, including Yahoo! and AOL, which have long positioned themselves as the leading Web destinations for brand advertisers.

U.S. newspapers post steeper ad declines in 2Q

Posted by Erina Lin on August 28, 2009 at 7:49 AM

U.S. newspaper publishers marked a 29 percent decline of their print and online advertising revenue in the second quarter, which is steeper than the previous period, according to the data from Newspaper Association of America, Bloomberg reported.

Ad revenue was down from $9.6 billion in the first quarter last year to $6.82 billion year-over-year, while ad sales fell 28 percent in the first quarter to $6.62 billion.

Outsell: Newspapers slow on digital transition

Posted by Erina Lin on August 27, 2009 at 11:23 AM

"The news industry has so far failed to make the digital transition," according to veteran industry analyst Ken Doctor in the new Outsell report "Top 15 U.S. New Companies Print-to-Digital Market Size and Share," MediaPost reported.

According to Doctor, newspapers only made 11 percent of their overall revenues from digital sources, including both advertising and circulation, in 2008. Even the best performers in the industry, the Washington Post Co. and News Corp., marked quite low proportions of online revenue in the overall profits (15 percent and 14 percent, respectively).

Mobile ad spending to surge, but still represents small portion

Posted by Erina Lin on August 26, 2009 at 10:23 AM

According to new projections from Juniper Research, worldwide mobile Internet ad spending is expected to grow fourfold over the next five years, mostly fueled by emerging markets. However, it will still account for a small portion of all advertising dollars for the foreseeable future, GigaOM reported.

Mobile Web ad revenues worldwide will jump to nearly $2 billion by 2014 from $500 million this year, thanks to surging traffic from markets such as India and China, where fixed-line Internet access is limited, according to Juniper. The overall mobile ad market, including online as well as text ads, Bluetooth-based campaigns, etc., is expected to increase at a similar pace, up from $1.4 billion this year to $6 billion in 2014.

U.S. manufacturers shift marketing budgets online

Posted by Erina Lin on August 18, 2009 at 2:42 PM

While many people still think the manufacturing industry is conservative in its marketing efforts, a new GlobalSpec report pointed out that during the first quarter, marketing and sales professionals at manufacturing companies were increasing shifting their money online, AdWeek reported.

Twenty-nine percent of the respondents from the manufacturing companies in the United States said they already put more than 50 percent of their marketing dollars online, while 48 percent said online marketing will make up a bigger proportion this year compared to the previous year.

New notice board-type ads attract newspapers, advertisers

Posted by Simon Day on August 12, 2009 at 1:24 PM

A new form of online advertising being used by newspapers has allowed medium sized businesses to reach out to the community in a simple, accessible form similar to a community notice board, Click Z reported Tuesday.

Flyerboards is a product of PaperG, an advertising company formed by Yale and Harvard graduates and funded by the Yale Entrepreneurial Institute, and was launched last autumn. Thus far the product has attracted the Web sites of the Boston Globe, the Houston Chronicle and others. Hearst, the publisher of the Chronicle, has recently signed up the rest of its 15 newspapers to Flyerboards.

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