Shaping the Future of the Newspaper


Fri - 22.05.2015

ABC data

The Audit Bureau of Circulation (ABC)’s monthly reports on newspaper circulation often mark a time of collective wincing for the industry.

Although the downward trend continues, and ABC reports that the newspaper market has contracted by 7.79%, three titles have managed to achieve significant year-on-year circulation increases for June 2012: out of 29 British papers surveyed by the ABC, only i, The Daily Star Sunday and The Sunday Mirror experienced significant growth.


Amy Hadfield


2012-07-16 18:20

The UK Audit Bureau of Circulation's numbers are out for December, and the news isn't good for Sunday papers.

Across the board, Sunday newspaper experienced a decline in circulation, the worst hit being the Scotland on Sunday, with a 7.05 % drop. The least affected was The Observer, which saw a 0.03% decline in circulation.

The ABC numbers are all the more striking because they lead The Guardian to conclude that nearly half of the now-defunct News of the World's buyers have given up purchasing Sunday tabloids altogether.

According to Guardian journalist Mark Sweney, when the News of the World was closed in July, 30% of its circulation was not absorbed by the paper's rivals, suggesting that its former customers were simply not buying Sunday tabloids any more.

Now that figure has risen to the equivalent of 50% of the News of the World's former readers, as the sales that other Sunday tabloids picked up when their rival closed have decreased. Altogether, says Sweney, the circulation of Sunday tabloids has declined by 1,344,433.

The boost in sales that the News of the World's five major competitors experienced when the paper was shut down has declined by 30%.


Hannah Vinter


2012-01-13 17:51

National newspaper circulations in the United Kingdom continued to decline across the board in August year-over-year, while Sunday quality papers increase over the previous month, according to latest figures released by the Audit Bureau of Circulations (ABC), Journalism.co.uk reported.

Sunday quality titles, including the Independent on Sunday, the Observer, the Sunday Telegraph and the Sunday Times, recorded a monthly daily circulation increase of 0.36 percent, compared to a drop of 1.83 percent in July.

Quality publications overall posted the biggest decreases year-over-year, with morning newspapers down by 12.15 percent on average and Sunday publications down 10.56 percent. The Guardian stood out with the biggest monthly decrease, while the Times' circulation fell to 494,205, down 1.67 percent compare to July's.

The Daily Mail, Daily Star and Daily Express posted month-on-month circulation rises in August. However, not even one daily tabloid managed to increase sales year over year, Media Guardian reported.


Erina Lin


2010-09-10 23:46

The American Audit Bureau of Circulations announced yesterday it will launch an auditing report for mobile content providers, Editor & Publisher revealed.

The service, named m.Audit Report, will provide monthly statistics about number of app downloads, page views, unique visitors, audience access points, type of mobiles used by readers and visits per day to each mobile content site, the Bureau explained on its NewsBulletin Blog.

Photo Source: The New York Times via Johnny Holland Magazine

ABC's senior vice president of communications and strategic planning Neal Lulofs said the new report is aimed to help publishers "demonstrate the reach of their product to advertisers," Journalism.co.uk quoted.

However, the ABC noted on its website that members can still report the results of their mobile audits with their multimedia publishers statements or on consolidated media reports.


Clara Mart


2010-08-26 22:08

According to the latest Joint National Readership Survey (JNRS), 86 percent of Irish citizens are amongst the most avid newspaper readers in Europe; however, this did not help increase circulation numbers across the country.

All Irish newspapers, including daily and weekly titles listed in the latest "Island of Ireland Report" from the Audit Bureau of Circulations (ABC), showed lower circulation figures, The Irish Times reported.

According to the figures released by the ABC, The Irish Times saw a circulation drop of 7.6 percent during the period of January to June this year, with 105,742 compared to 114,488 recorded in the first half of last year.

The Irish Independent also witnessed a circulation drop of 4.8 percent, and the Irish Examiner was down 7.3 percent. Among the evening dailies, the Evening Herald saw a decrease in circulation by 5 percent, its weekend edition by 2.3 percent, and Cork's Evening Echo was down by 7.9 percent. In the Sunday editions, The Sunday Tribune witnessed the highest circulation decline of 17.2 percent, followed by Sunday Business Post with 14.1 percent and Sunday Independent by 2.5 percent.


Savita Sauvin


2010-08-23 00:58

Newspaper circulation in Australia dropped in the second quarter, according to the latest Audit Bureau of Circulation figures. Monday to Sunday newspaper sales was down 2.5 percent year-over-year, according to the Australian Associated Press article posted on Sydney Morning Herald.

Among all the 25 main capital city and national journals and weekend newspapers, 22 of these reported a sales loss for the month of June quarter.

The Sunday Mail in Queensland dropped the most, down 6.8 percent to 514,405, while The Australian Financial Review was down 5.9 percent to 77,046.

The Age and the Geelong Advertiser plunged 4.5 percent and 4.1 percent, to 197,500 and 180,091, respectively, according to Top News.

The Daily Telegraph's sales decreased 3.8 percent to 374,395, while the Herald Sun fell 2.1 percent to 515,500.

Sydney Morning Herald also slipped 1.4 percent to 207,013.

The West Australia and News Limited's Daily Telegraph were the only two titles with a sales increase, at 3.3 percent and 0.8 percent, respectively.


Erina Lin


2010-08-13 22:38

U.S. newspapers will completely change they way they report circulation beginning October 1, following changes to circulation rules made by the Audit Bureau of Circulations' board, Editor & Publisher reported today.

The changes include newspapers now being able to count one subscribers multiple times; for example, a subscriber may be counted once for his print subscription, once for his e-reader subscription, and so on. This also includes online, mobile and other subscriptions. Another major change is that newspapers may include "branded editions" (products published under a different name, such as a commuter daily) in their total average circulation. "The board's aim is to establish a foundation for the future as more newspapers move to bundled print/digital subscription offers and hybrid publishing plans," the ABC board announced in a press release.


Savita Sauvin


2010-07-27 22:10

Australian newspaper circulations in Q1 continued to go down due to lack of news, declining consumer spending and tight marketing budgets, according to the latest data from the the Audit Bureau of Circulations, the Australian Financial Review reported.

National and metropolitan titles have the circulation down by an average of 3 percent year-over-year, Media Guardian reported.

Out of 25 capital city and national newspapers, only Fairfax Media Ltd.'s Sunday Age had its sales up, by 0.5 percent. Others' combined sales declined 3.1 percent to 20.7 million, Bloomberg reported.

The hardest hit went to Australian Financial Review, with its weekday edition down 8.6% to 75,624 copies and the Saturday edition down 6.6 percent to 91,735.

The Australian's weekday sales decreased by 4.4 percent to 132,690 copies, while the weekend was down 3.7 percent to 304,548 copies, Sydney Morning Herald reported.


Erina Lin


2010-05-14 22:09

All UK Sunday quality papers saw circulation go down in December 2009, due to bulk distribution issues, MediaGuardian reported.

The Sunday Telegraph's December circulation slid by about 26,000 to 525,088, as it stopped selling bulk copies to airports and gyms for a nominal fee that they then give away for free. The paper's bulk copies total about 77,000 fewer than the previous year, which made circulation go down 8.72 percent year on year, according to the Audit Bureau of Circulations.

Worst hit was The Observer, with sales declining 16.49 percent year-on-year to 351,019, partly because it stopped distributing bulk copies since mid-2009. Sales of the Sunday paper in December dropped 5.81 percent month-on-month.

Unlike most of its competitors, the Independent on Sunday distributed 8,580 more bulk copies in December than in the previous year. Sales totalled 155,460 in December, down 4.94 percent year-on-year and 0.68 percent month-on-month.

The Sunday Times, which had circulation of 80,000 more than its rivals combined, declined 3.76 percent year-on-year, or dropped 4.97 percent month-on-month, to 1,113,195 copies in December. It distributed more than 3,300 fewer bulk copies than one year ago, MediaGuardian reported.

In general, the total average net circulation of UK's Sunday quality market was 2,240,330, which is down 7.24 percent compared to one year ago.


Erina Lin


2010-01-15 22:16

ABCs released its August figures for the United Kingdom. As we could expect, newspaper sales decreased while readers were going out on the beaches. However, quality press seemed to experience harder impact compared to the tabloids, the Guardian reported.

The Sun had its sales up slightly, 7,094 from July. It has only slipped 0.64 percent year-over-year. The News of the World, which is published on Sunday, also put on 16,786 at 3,120,991, a small increase but down 3.94 percent year-over-year.

The Independent on Sunday also put on 414 since July, but had a massive 18.27 percent annual downturn. With the bulk sales taken out, the sales accounted for merely 125,232 copies, according to the Guardian.

On the other hand, Sunday Times had its sales down 26,105 at 1,164,831, but still an 0.72 percent increase over the same period last year.

The Guardian sales declined 17,386 from July, down 6.37 percent from last year, excluding bulk sales. The Times decreased 5.97 percent, while the Telegraph and the Financial Times down 5.37 percent and 5.2 percent, respectively.

The Independent faced the most impact, which lost 1,176 sales from July, and an 18.34 percent decline over the previous year.


Erina Lin


2009-09-14 19:04

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