WAN-IFRA

Shaping the Future of the Newspaper

Date

Tue - 21.05.2013


ad revenue

The Washington Post Co. posted a third quarter profit, no thanks to its newspaper division, Reuters reported today. According to the report, the paper actually was an albatross, with print advertising revenue down by 28 percent.

Conversely, The Associated Press attributed the publisher's gains to deep cuts in the newsroom rather than any great strides in the company's broadcasting and educational divisions, the latter of which lags behind competitors.

The Wall Street Journal took a more balanced view of the earnings report, characterising the strong performance of The Post's non-newspaper businesses as cushioning continuing losses in the strictly publishing divisions.

The hard figures as declared by the company itself were as follows: net income of US$17.1 million ($1.81 per share) for the quarter ending September 27, 2009, compared to net income of US$10.4 million ($1.08 per share) for the same period last year.

Author

Leah McBride Mensching

Date

2009-10-30 18:00

Mercedes-Benz USA's digital media specialist Beth Lange said the company will shift away from online newspaper ads to "more targeted and efficient" media buys next year to announce its basic models, The New York Times reported Sunday.

The same article called newspaper sites the patent-leather stilettos of the online ad world: reserved for special occasions while networks and exchanges like Advertising.com from AOL and DoubleClick Ad Exchange from Google do the daily duty of a work shoe.

Compared to more saturating bundled media buys, print newspapers alone yield a reduced rate of return on investment, the story stated. In Gujarat at least, the slide in advertising has led to greater efficiency in the development and placement of ads, relying most on what is known as ambient marketing, or ads in unlikely places, India Express today reported.

For example, The McClatchy Company, where online ad revenue rose 3.1 percent over last year, proved the exception among U.S. online newspaper publishers, although its ad revenue growth indeed slowed for the period.

Author

Leah McBride Mensching

Date

2009-10-26 15:50

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