Advertisers have spent $480 million in United Arab Emirates' newspapers in the first six months of 2010, Gulf News reported yesterday. This represents 70 percent of the overall ad spending, which is estimated at $680 million dollars.
While ads in English-language dailies decreased by 13 percent, Arabic newspapers had 20 percent more ads than last year and "now constitute nearly 42 percent of the total ad spend in newspapers in the UAE," Shaharyar Umar of the Pan Arab Research Centre, told Gulf News.
Despite the dailies' gain, overall spending is down from 2009, when in the first semester advertisers spent $712 million. Television, however, has lost more advertisers, attracting just $57 million. In 2009, TV accounted for $75 million in the same period.
The Gulf News also reported that online media advertising "represents a marginal factor in the region, but retains significant potential." No figures were presented.