When it comes to editorial practices, online and non-online platforms are increasingly given the same importance. Break the story online, give the analysis in print. That's the approach taken by many B2B magazines, newspapers and even TV news programmes. But commercially, is the gap between bits and bytes still too big and are predominately print-based publishers moving too slowly?
In a low-key announcement yesterday, Guardian News & Media says that as part of its "digital first" strategy it will consolidate print and online advertising systems into one ad selling platform.