The mobile newsreader app Flipboard announced this week that it is partnering with SoundCloud, NPR and PRI in order to fully integrate audio content into its app. The new feature will allow Flipboard users to listen to music and radio content while flipping through articles.
The BBC points out that Flipboard is the first mobile reading app of its kind to integrate audio in this way. Although other social readers such as Pulse and Zite may include some links to audio elements, Flipboard is the first to make audio content an integral part of its product.
As the company explains in its press release, the new feature allows users to explore audio content, select tracks and listen to them, then continue to flip through text stories. Audio tracks are sorted into sections, and the app will continue to play though all the tracks in the same category as users read articles. "With this latest addition, we're giving our readers a personal soundtrack to their Flipboard," says the company’s founder Mike McCue.
The BBC writes that Flipboard is hoping its new audio content will help boost ad revenue. “Adding audio is an attempt at reeling in users and keeping them around longer in a bid, ultimately, to attract brand advertising,” the article says.