WAN-IFRA

Shaping the Future of the Newspaper

Date

Mon - 01.09.2014


audience generation

A Streetcar Named WiredThe Real Inspector Horse & Hound? In San Francisco, periodicals are leaping off the page and onto the stage with Pop-Up Magazine. Last night at Davies Symphony Hall, the 7th "issue" was performed before a privileged and proactive audience— the 2,740 available tickets sold out in around half an hour.

The men and women on stage were not actors, or even “well-known literary performers,” but the architecture critic for the Los Angeles Times, a technology writer for the San Francisco Chronicle, an illustrator whose work has appeared in The New York Times, an international correspondent for Vanity Fair, and… you get the point.

Pop-Up Magazine is journalism, performed. In each issue, contributors who have made careers out of writing, producing radio, taking photographs, or making documentary films present “short moments of unseen, unheard work” before a live audience.

Author

Emma Knight's picture

Emma Knight

Date

2012-11-09 17:31

The debate over print versus digital isn't useful anymore, says Kevin Beatty, CEO of A&N Media and Managing Director of Associated Newspapers in the United Kingdom, in a keynote address to some 250 participants from 39 countries attending the first WAN-IFRA Digital Media Europe conference.

"We consider it pointless and an unnecessary introspection," he says. "Instead we have sought to change our business in anticipation of our customers' expectations.

"Although there remain many uncertainties, the one thing that we are sure of is that change, although always a constant, will continue at a phenomenal rate and we need to keep up."

A&N Media, the parent company of The Mail and other titles, reaches 41 percent of all adults in the UK every month across its platforms. Thanks to multimedia, newspaper companies now reach larger audiences than ever.

And these audiences are no longer described by geography, Mr Beatty says - of the 65 million unique users of Mail Online monthly, 42 percent come from outside the United Kingdom.

But building an audience isn't an end in itself, Mr Beatty says. It is interaction among its brands and platforms that is proving to be profitable. "Brand interaction builds a richer, more valuable customer profile," he says.

Author

Anton Jolkovski's picture

Anton Jolkovski

Date

2011-04-11 17:52

The Boston Globe is hoping that adding a new position, vice president of digital content development, will help to expand the newspaper's audience beyond print and its website, the daily announced today in a press release.

Jeff Moriarty, former senior vice president of product management at About.com, has been named to the position.

Moriarty will "play a central role in shaping and executing digital strategy that expand the Globe audience beyond the newspaper and its online site, Boston.com," the release stated. "Mr. Moriarty will guide both the development and the execution of plans that will help the Globe expand its capabilities to deliver news and information to readers wherever and however they want."

The press release, out this evening, did not give further details on what types of plans or strategies will be used to net a larger audience.

The Boston Globe is owned by The New York Times Company.

Author

Leah McBride Mensching

Date

2010-08-11 01:44

Not content to leave success to chance, 13 New York Times staffers have spent almost four years analysing the myriad of ways the newspaper might better use new media to connect with existing and potential readers, Editor & Publisher reported yesterday.

The NYT's research and development team is organised into three main categories: core technology development, emerging platforms, and analytics and audience generation.

The unorthodox application of a research and development component to the world of publishing comes even as science laboratories have begun outsourcing or pooling such functions because of their perceived inefficiencies.

Author

Leah McBride Mensching

Date

2009-10-09 16:13

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