According to Google, the question that businesses should be asking isn’t whether or not to invest in mobile, but how. And Google is right there to provide the answers with the release of The Mobile Playbook, Mashable reports.
Coauthored by Google’s Head of Mobile Sales and Strategy Jason Spero and Senior Product Marketing Manager for Mobile Ads Johanna Werther, The Mobile Playbook: The Busy Executive’s Guide to Winning with Mobile asks “five crucial mobile questions” that business executives should explore: How does mobile change our value proposition? How does mobile impact our digital destinations? How is our organization adapting to mobile? How should our marketing adapt to mobile? How can we connect with our tablet audience?
Addressing each question, the Playbook also offers several strategies that businesses can use to understand their mobile potential, including using focus groups and surveys to get a sense of their audiences’ mobile habits. Additionally, the guide features case studies of various companies that have been using mobile technology successfully.