Statistics released on Wednesday morning by the National Readership Survey have given many quality news titles in Britain reason to be cheerful. Healthy online audiences are proof that falling print circulation at “broadsheet” publications is a result of reader migration to digital editions, not a lack of interest in the news product itself.
For the first time ever, the NRS has taken into account both online and print audiences in its evaluation of readership numbers for British newspapers and magazines. The results produced by the NRS differ to some extent from those posted by the Audit Bureau of Circulations; the ABC’s data is based on the sales and traffic figures provided by individual publications, while the NRS instead uses statistics collected from a joint Nielsen and UKOM survey of 3,500 people.









