Hoy Fin de Semana, a Spanish-language free newspaper delivered on weekends in Los Angeles, will increase its circulation from 500,000 to 700,000 early next month, the Los Angeles Times reported last week.
"Hoy Fin de Semana delivers the engaging content our readers crave and provides advertisers with the largest and most complete reach in the number one Hispanic market in the country," Hoy Los Angeles Publisher and General Manager Roaldo Moran said in a statement, Business Wire quoted.
The weekend paper, which is owned by the Los Angeles Times Group, will also expand its editorial pages with more entertainment, health and sports news as well as what-to-do and where-to-go guides, Editor & Publisher revealed.
Hoy also has a weekday edition that appears in newsstands across the city every Friday with a circulation of 145,000 copies. The company runs a separate edition that its published daily in Chicago, according to BusinessWeek.