Less than 1 percent of overall online newspaper views are made on an iPad, according to an infographic published on Monday by The Wall Street Journal, Editor & Publisher reported.
Ninety-seven percent of news readings are done through computers while only 2 percent come from mobiles, The Wall Street Journal revealed. Based on comScore data, the graph shows that iPads are mostly used early in the mornings or at night, which signals "that people use tablets during leisure times," Poynter.org's Damon Kiesow wrote.
Infographic source: The Wall Street Journal
Furthermore, users read news through the computer during working hours, whereas the usage of mobile devices rises in the morning. The graphic provides a valuable insight on the online newspaper consumption, Kiesow said.
"With smart phones, and especially tablets, readers may be more amenable to more focused, less rushed news experiences. So, while a reader may not have time watch a video, or read a long-form news story at work on their computer, they might while sitting on the couch that evening with a tablet."