WAN-IFRA

Shaping the Future of the Newspaper

Date

Wed - 20.08.2014


Facebook

In an unexpected turn of events, Google announced today its Chinese operating license has been renewed, The Washington Post reported today.

Although Google receives just a small share of its revenue from its operations in the country, many experts see this move as a compromise by Google to appease China, because exiting the country completely would have meant locking out potential opportunities in the world's largest market of online and mobile users.

"We are very pleased that the government has renewed our ICP license and we look forward to continuing to provide Web search and local products to our users in China,"Google's chief legal officer David Drummond wrote in the online giant's blog.

In January, Google announced it was rethinking how businesses was being done in China, following the breach of Gmail accounts belonging to Chinese human rights activists. The "highly sophisticated" cyber attacks originated from within China. In March, the company officially removed its search site from Chinese servers, submerging the country in a partial Google blackout, and moved its moved its search operations off the mainland to Hong Kong.

Author

Savita Sauvin

Date

2010-07-09 21:23

Despite privacy rollbacks that have angered users, Facebook's growth has continued; but although users continue to join, that growth rate has slowed, CEO Mark Zuckerberg has acknowledged.

"We saw our exponential growth rate continue for a very long period of time, and it still does at a super-linear rate, though not quite 3% a week any more," he said in an interview with Inside Facebook. Last year, the social networking site's user numbers went from 150 to 350 million. Currently, there are just under 500 million monthly active users, he said.

Gawker's Ryan Tate pointed out that because Facebook is leveraged using venture capital, its backers "will surely be concerned about any significant deceleration," and any possible future privacy scuffles with users aren't likely to help.

However, Facebook is looking to other markets to help boost its growth rate, the Financial Times reported today. Zuckerberg told the Cannes Lions advertising festival that Facebook won't reach the one billion user mark this year, but things are "looking really promising three to five years out."

Author

Leah McBride Mensching

Date

2010-06-24 00:47

Yahoo! Inc. Monday announced its Web site change, with full product integrations with Facebook. The company said that more such connections are on the way, Market Watch reported.

According to the company statement, users of both Yahoo! and Facebook can link their accounts, view, and share updates with friends across both sites.

The Internet giant also changed Yahoo! Pulse, formally known as Yahoo! Profiles, so that users could manage content and privacy settings, Yahoo!'s Cody Simms, senior director of social platforms, and Bobby Figueroa, vice president of consumer advertising experiences, told MediaPost.

Author

Erina Lin

Date

2010-06-07 23:45

Breaking promises information would not be shared without users' consent, Facebook, MySpace and other social networking sites have been sending user data to advertising companies. This information can be mined for names and other personal information, the Wall Street Journal reported today.

In sending the information to ad companies, the social networks gave user names or ID numbers that are linked to personal profiles being viewed when users clicked on ads. "After questions were raised by The Wall Street Journal, Facebook and MySpace moved to make changes. By Thursday morning Facebook had rewritten some of the offending computer code," the article stated.

Other than Facebook and MySpace, the other offending sites were Xanga, Digg, LiveJournal and Hi5.

"If you are looking at your profile page and you click on an ad, you are telling that advertiser who you are," Ben Edelman, assistant professor at Harvard Business School who studies online advertising, explained to the Journal about how Facebook operated before the fix. He was asked to look at the code on the seven sites on behalf of the Journal.

Author

Leah McBride Mensching

Date

2010-05-21 23:06

Magazine publishers are finding new ways to connect with readers through Facebook by giving them an opportunity to read content and subscribe without leaving the social networking site, AdAge reported last week.

Until recently, companies have widely used Facebook to direct traffic to external Web sites. But coming in July or August, with the introduction of a new system being developed by e-commerce application development company Alvenda and Time Inc.'s subscription division, called Synapse, users will be able to access magazine content integrated in the Facebook news feeds as blurbs. Users will be able to expand the blurbs in order to read the full story and ads will appear along with the story on Facebook itself, without being redirected to an external link.
Users will also be able to subscribe to magazines of their choice within Facebook.

"Consumers don't want to leave where they are on the web, wherever they are," Alix Hart, VP for online marketing at Synapse, told AdAge. "Facebook is a place where we think that over the coming year there are going to be more and more opportunities to present magazine offers in a really relevant way to consumers, as they're starting to share magazine content in a much deeper way than ever before."

This new system also presents an alternative revenue maximising opportunity for publishers by integrating magazine content along with ads on readers' news feeds to grab maximum reach.

Author

Savita Sauvin

Date

2010-05-17 23:12

The generation of digital natives, known for sharing everything online, knows what to keep offline and how to protect themselves online better than older adults, many of whom don't know how much they're actually sharing, a Pew study, to be released soon, has found.

Researchers interviewed more than 2,200 people, and found that people ages 18 to 29 are more likely to monitor their privacy settings on social networking sites than older adults, The New York Times reported yesterday. This group is also more likely to remove their names from photos so they cannot be identified, and delete comments on their profiles.

Teens under age 18 were not interviewed, and because they are not yet in university or starting their careers, likely have different privacy concerns. However, "anecdotal evidence suggests that many of them have not had enough experience to understand the downside to oversharing," The Times article stated.

Social networking sites have a financial incentive for getting users to share as much as possible. Facebook has recently rolled out a much more open, much less private version, sharing users "like"s, profile pictures and shared links with the masses, as well as accidentally allowing users' friends to see private chats.

Author

Leah McBride Mensching

Date

2010-05-10 22:23

The total daily minutes spent on Facebook reached more than three billion in February 2009, up from 1.1 billion from one year ago, according to data provided by the social networking site. About 15 million users update their statuses on a daily basis, almost quadruple the number one year ago, SFN's World Digital Media Trends 2009 reported.

Also in February 2009, more than 3.5 million users became "fans" of something each day, more than 850 million photos were posted that month and more than 24 million pieces of content were shared.

comScore found that on average, a Facebook user spent 169 minutes on the site in a month, versus 13 minutes on Google News, or 10 minutes on The New York Times Web site.

In February 2009, time spent on Facebook in Europe accounted for 4.1 percent of the total online minutes, or more than 30 percent of total social networking minutes, up from 1.1 percent and 12.3 percent one year ago, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-04-29 01:21

Facebook's unique visitors worldwide jumped from about 20 million in January 2007, to 101 million one year later, up 305 percent, according to Morgan Stanley Research. The total minutes spent on the site accounted for five billion minutes in January 2007, but surged 363 percent to about 20 billion minutes one year later, which made it number four globally, only behind Yahoo!, Live and YouTube, SFN's World Digital Media Trends 2009 reported.

According to Facebook's statistics in March 2008, there were 250,000 new registrations per day since January 2007. Among the 67 million active users, more than half of them use it on a daily basis.

Also, to the surprise of many, Facebook in not just the privilege of tech-savvy kids - the college and post-college folks (18- to 24-yearolds), which the site originally aimed to target, now only account for less than 25 percent of total users. The fastest-growing demographic group is women age of 55 and older, up 175 percent since September 2008.

Today, more than seven out of 10 Facebook users are outside the United States, and most of them access the site in their native languages.

Author

Erina Lin

Date

2010-04-27 05:55

Facebook's new Graph API, released last Friday, allows users to see public events people have said they will attend or have attended - even if that person is not a "friend" of the user viewing the information, MediaGuardian reported today. The new API was just one new feature unveiled last week during F8, Facebook's developers conference.

According to Facebook, however, the API simply "attempts to simplify the way developers read and write data to Facebook. It presents a simple, consistent view of the Facebook social graph, uniformly representing objects in the graph (e.g., people, photos, events, and fan pages) and the connections between them (e.g., friend relationships, shared content, and photo tags)... All of the objects in the Facebook social graph are connected to each other via relationships. Bret Taylor is a fan of the Coca-Cola page, and Bret Taylor and Arjun Banker are friends. We call those relationships connections in our API."

Ka-Ping Yee, a software engineer for Google's charitable branch, first discovered that information about people was being made to non-"friends." He also found that this information is released randomly - in some cases you can see public events people say they will attend or have attended, but not all.

Author

Leah McBride Mensching

Date

2010-04-26 23:36

Facebook not only surpass Google as the most visited site in the U.S., but it is also a major distribution force for news content. In addition, according to the latest data from Hitwise, Facebook users are more loyal fans to news and media sites, which means they are not just clickers but repeat visitors of these sites, Search Engine Journal reported.

In early February, Hitwise found that Facebook accounted for 3.5 percent of visits to news sites, behind Google.com (17 percent), Yahoo (7.9 percent), and MSN (4.4 percent). As of mid-March, however, Facebook has beaten MSN to become the third traffic driver to news sites, Media Post reported.

Author

Erina Lin

Date

2010-03-22 18:59

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