When the Editors Weblog first reported on Forbes’s acquisition of True/Slant, an online-only news source that published the work of hundreds of expert contributors, it was rather unclear how the start-up would fare as part of Forbes’s vast media empire. Many saw the sale as a means for Forbes to re-employ True/Slant’s creator Lewis Dvorkin, who resigned as an executive editor at the business publication in 2008. After the sale, Dvorkin rejoined Forbes as chief product officer, charged with increasing audience engagement and re-working Forbes’s titles.
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