Thirty-three percent of Spain's free newspapers have reduced their personnel this year, a significant decline from the 50 percent that reported staff cuts in 2009, according to a survey conducted by the Spanish Association of Free Press, 233grados.com reported yesterday.
However, the study showed that 20 percent of the publications increased their staff numbers while 45 percent said their advertising revenue had declined. Last year, 79 percent reported advertisement losses.
According to the study, the biggest ad investors are the commerce and tourism sectors, which place ads in 76 percent of the Spanish free press. Other sectors include the automobile industry (34 percent), real estate (38 percent), mass consumption goods (31 percent) and banking (17 percent).
The increase in advertisement was offset by a 34 percent increase of advertising coming from education and health areas. Furthermore, 83 percent of the publications depend mostly on private ads, while only 17 percent relied heavily on the government.
The study surveyed 240 editors of free newspapers in the country.