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Industry Trends

Many news publishing related trends built up speed and began taking hold in 2010, and are worth watching and considering further in 2011.

In no particular order, those trends are:

Coupons and daily deals

Leading the pack in 2010 was Chicago-based Internet coupon service Groupon Inc., which turned down a US$6 billion buyout offer from Google in early December and secured $500 million (of $950 million) at the end of the month.

Publishers around the globe are trying out Groupon-like daily deals as a way to engage readers, and are beginning to see success.

Social networking

If 2009 was the year your mom joined Facebook, then 2010 was the year everyone else did, from your grandfather to your 12-year-old niece.


Leah McBride Mensching


2010-12-31 22:07

Ross Dawson, chairman of media industry analysts Future Exploration Network, predicts that newspapers in the United Kingdom will be "extinct" by 2019, as the job newspapers do will be transitioned to other channels, The Drum reported today. According to Dawson, print editions of papers will cease to exist by the end of the decade in some countries but will survive past 2040 in others.

Of course, Dawson isn't the first to predict the demise of print. And, as MediaGuardian's Roy Greenslade pointed out: "Anyone who has dared to put a date to the disappearance of newsprint has, naturally enough, suffered from much scorn."

Image via

Dawson's Newspaper Extinction Timeline suggests that in the United States, print will die out by 2017. In the UK and Iceland, print may live up to 2019. Newspapers in their "current form" might become "irrelevant" in Canada and Norway in 2020. A significant part of Europe may see the demise of newsprint by 2030, he states.


Alisa Zykova


2010-11-01 23:31

Ad sales for most newspaper publishers in U.S. were less bad in the second quarter of this year, compared to the previous quarter.

However, "less bad is not the same as good," according to the Business Insider, which pointed out that the outlook for the rest of the year is "decidedly murky".

According to the financial results reported to date by the publicly traded publishing companies, the average sales for the industry in the second quarter will drop about 7 percent to 8 percent, making it the least decline since the fall of 2007, Reflections of a Newsosaur reported.

In addition, this period will be an improvement from the 9.7 percent industry decrease in print and online sales in the first quarter, and from the 29 percent sales plunge year-over-year.

Among the seven publicly traded U.S. publishers who have already released second-quarter results, six of them reported better quarterly sales except for A.H. Belo. The strongest performer was the New York Times.


Erina Lin


2010-08-02 20:31

Russian airline Aeroflot penned a deal with network provider Megafon that would allow base stations to be installed on board, hence permitting passengers to use their mobile phones and to access the Web, reported today.

The agreement outlined that in 2010 four airline models would have the service, the first of which is Airbus A-320. Later on, Airbus A-330, which fits 302 passengers, would also provide the service.

Future ventures include on-board Wi-fi connections, said. Megafon subscribers will be told the pricing for the service by summer, when it is predicted to be officially launched.


Alisa Zykova


2010-04-15 13:47

The American Press Institute's latest report, the Newspaper Economic Action Plan, which consists of five new "doctrines" to help the industry survive troubled economic times, specifically addressed the importance of papers' engagement in social media, calling it "extremely valuable market research."

According to the API report, "newspapers can make the leap from an advertising-centered to an audience-centered enterprise," and Poynter Business Analyst Rick Edmonds tells newspapers they "should get on with it immediately."

Bill Mitchell, also of Poynter Online asked News & Record editor John Robinson how newspapers can follow the report's doctrine to "become part of the social web."

Robinson said he agrees with the API's insistence on adopting and integrating social media, which he said have created improvements within his own paper, as the News & Record takes advantage of feedback, tips, and points of view offered by Twitterers and other social media users.

Reticent social media users should consider the practice a "development opportunity," Robinson told Mitchell. "Learning the social networking skills and establishing that online presence is an investment in your future."


Leah McBride Mensching


2009-06-12 09:40

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