Many news publishing related trends built up speed and began taking hold in 2010, and are worth watching and considering further in 2011.
In no particular order, those trends are:
Coupons and daily deals
Leading the pack in 2010 was Chicago-based Internet coupon service Groupon Inc., which turned down a US$6 billion buyout offer from Google in early December and secured $500 million (of $950 million) at the end of the month.
Publishers around the globe are trying out Groupon-like daily deals as a way to engage readers, and are beginning to see success.
Social networking
If 2009 was the year your mom joined Facebook, then 2010 was the year everyone else did, from your grandfather to your 12-year-old niece.




