WAN-IFRA

Shaping the Future of the Newspaper

Date

Wed - 01.10.2014


iPad

With the unveiling of The Daily, we got our first look at Apple's new iTunes-based periodical subscription service. The feature has been long awaited by publishers, but its implementation is likely to leave many unsatisfied.

To its credit, Apple has made it as easy to purchase a weekly newspaper subscription as it is to purchase a hit single for your iPod. In The Daily's case, the 99-cent weekly price (after a two-week sponsorship by Verizon) is even the same.

Continue reading on Poynter

Author

Anton Jolkovski's picture

Anton Jolkovski

Date

2011-02-07 18:52

Rupert Murdoch on Wednesday pushed the send button on The Daily, a news application designed for the iPad that he hopes will position his News Corporation front and center in the digital newsstand of the future.

"New times demand new journalism," Mr. Murdoch said on stage at the Solomon R. Guggenheim Museum in New York before an audience of reporters, media executives, employees and advertising partners.

Continue reading in The New York Times

Author

Anton Jolkovski's picture

Anton Jolkovski

Date

2011-02-03 19:09

The New York Times is preparing to introduce multiple subscription packages for access to the paper's website and other digital content, kicking off the biggest test to date of consumers' willingness to pay for news they're accustomed to getting free. Under the new system, expected to be rolled out next month, the Times will sell an Internet-only subscription for unlimited access to the Times site, as well as a broader digital package that bundles the Times online with its application on the iPad, according to a person familiar with the matter. Subscribers to the print edition of the paper will get full online privileges at no additional cost, Times executives have said.

Continue reading on The Wall Street Journal (free)

Author

Anton Jolkovski's picture

Anton Jolkovski

Date

2011-01-26 18:50

When the iPad was launched last year, much was made of how it would revolutionize video and other media consumption. But new research may not spell good news for all those companies hoping to profit from that kind of use.

Apparently, current iPad owners are proving to be a little stingy when it comes to paying for content like TV shows and magazines.

Continue reading on paidcontent.org

Author

Anton Jolkovski's picture

Anton Jolkovski

Date

2011-01-19 18:50

In the coming weeks, News Corp. is set to unveil one of its more audacious content bets in recent years: The Daily, a newspaper designed for the iPad and the generation of tablet devices it inspired.

Conceived by News Corp. Chairman Rupert Murdoch, who negotiated directly with Apple CEO Steve Jobs, the publication breaks new ground in a couple of ways. First, it's one of the biggest bets on traditional journalism in years on any platform -- 100 writers, editors and designers have been hired for the project -- since Conde Nast sunk $100 million into Portfolio magazine.

Continue reading on the Ad Age site

Author

Anton Jolkovski's picture

Anton Jolkovski

Date

2011-01-18 18:19

CNN's new iPad app is completely different than the news network's website, because it was designed specifically for the iPad, and isn't meant to be a tablet-version of the website, Kenneth Estenson, the company's senior vice president and general manager of CNN.com, told Poynter.org's Damon Kiesow.

"With a multi-touch interface, there is no rulebook yet," he said. "The iPad is so new. The initial question was, 'What do I want to touch?'" The design centres on high quality images, because people "want to touch imagery more than words," he explained.

Image: Broadsheet view of CNN's iPad app The app is completely ad-supported and free of charge, and CNN has also made its current iPhone app free as well, paidContent reported.

The app has three views: broadsheet, list view (with a continually updated list of stories) and slideshow, which shows the day's top stories. The content also incorporates text articles, video and users' comments.

Author

Leah McBride Mensching

Date

2010-12-16 22:11

Apple launched its iAd advertising platform today for the iPad, and the bar to entry is US$1 million, paidContent reported. This means marketers must pay at least $1 million to be allowed into the iAd system to begin with.

Marketers must also give "a good deal" of creative control over to Apple, the article stated. "iAds is meant to be an event, something special, at least for now." For example, it may be perfect for advertising a movie, but less so for other products.

The first iAd for the iPad launched yesterday, and advertises the upcoming Disney film "Tron Legacy," and includes graphics, touch navigation and video, Advertising Age reported. It has almost 10 minutes of video, as well as images from the movie, a theater locator with showtimes, and a preview of the movie's soundtrack and the option to purchase it on iTunes without leaving the ad.

Author

Leah McBride Mensching

Date

2010-12-16 00:29

News International launched on Friday the Sunday Times iPad app, which gives readers access to the 12 sections and the three magazines of the Sunday newspaper, Marketing Week reported.

The app is being offered for free to those who subscribe to the print and digital editions of the newspaper. However, it's also available for £1.79 per issue and it includes exclusive access to a TV guide.

Photo source: Press Gazette
Rupert Murdoch's media company also introduced an update of the Times app, which costs £9.99 a month and was being sold without a subscription bundle, the Press Gazette reminded.

Both the Times and the Sunday Times websites went behind a paywall in June and, according to a recent research, have only been able to retain 14 percent of its users.

Author

Clara Mart

Date

2010-12-14 00:54

In a move aimed at promoting its new paid app, German publisher Axel Springer AG has blocked the iPad browser from viewing the website of its newspaper Bild, FoxBusiness.com reported Wednesday.

The subscription to the app, which is available in iTunes, costs €0.79 a week, €12.99 a month or €129.99 for a year, the media company informed in a press release. Named Bild HD, the appllication includes articles published on Bild's 18 regional print editions, multimedia features and videos.

Photo Source: Benm.at
"We are encouraged by the experience of News Corp.," said Chief Executive Officer Mathias Doepfner, according to FoxBusiness.com. However, the online version of Bild will remain free for those who visit the website through a PC or mobile phone.

Doepfner also said the company, which already launched an iPhone app, will soon developed paid applications for Samsung and Google tablets, El Mundo pointed out.

Author

Clara Mart

Date

2010-12-11 02:33

Just four percent of adults read a newspaper using an app on a mobile phone or other mobile device last month, and 3.7 percent used an app to read a magazine, a new survey from GfK MRI has found.

However, those in the Millenial age group (born between 1977 and 1994) are strong app users - almost twice as likely than the average adult to have read a magazine using an app, and 73 percent more likely to have read a newspaper via an app in the past 30 days, the survey pointed out. Millenials made up 50.1 percent of all adults who used a newspaper app, and 57.3 percent of adults who used a magazine app.

Chart: GfK MRI

These results follow another survey from the Reynolds Journalism Institute, released yesterday, which found that 69 percent of iPad newspaper and magazine app users are male, and likely to have household incomes greater than US$100,000.

The GfK MRI survey results skewed male as well, with 60 percent of all adults who used a magazine app or a newspaper app in the last 30 days being male, and 40 percent female.

Author

Leah McBride Mensching

Date

2010-12-10 19:38

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