WAN-IFRA

Shaping the Future of the Newspaper

Date

Thu - 27.11.2014


iPad

With declining print circulation and advertising revenues, newspapers have been eyeing tablet devices - especially the iPad - as an important new revenue stream for the future. The San Jose Mercury News reported today that Apple is working on a new subscription plan for newspapers on the iPad, and will announce the plan "soon."

While the company did not respond to request for comment, Roger Fidler, head of digital publishing at the Donald W. Reynolds Journalism Institute in Columbia, Missouri, told The Mercury News that "Apple probably will take a 30 percent cut of all subscriptions sold through the company's online App Store, and as much as 40 percent of the advertising revenue from publications' apps."

Image: DigitalTrends.com
Drawing similarities to the proposed revenue sharing model with those employed on the App Store, AppleInsider.com reported this announcement as a rumour.

According to CNet, Apple has allegedly decided to establish an "opt-in function" for future subscribers, meaning that those willing would be allowing Apple to share with publishers the data that is necessary to appeal to advertisers.

Author

Savita Sauvin

Date

2010-09-15 23:11

The New York Times is developing a social news service in collaboration with Betaworks, the technology company that created bit.ly and TweetDeck, paidContent.org reported today.

The personalised service, called News.me, will be initially launched only for iPad and it is expected to be available later this year. According to Betaworks' chief executive officer John Borthwick, the company has been developing the app for six months, The New York Times revealed.

"We're abstracting from that a vision of how social sharing and the real-time Web are going to influence the news consumption experience," vice president of research and development at The Times Company Michael Zimbalist said. However, besides the honeycomb logo available on the website, no further details on how the service is going to work were revealed.

Earlier this year, The New York Times invested, along with AOL and Lerer Media Ventures, in Betaworks. The newspaper also sold to the technology company the prototype that it had developed for News.me, paidContent explained.

Author

Clara Mart

Date

2010-09-10 23:10

It isn't enough for newspapers to simply "be online," New York University Journalism Professor Jay Rosen told Le Monde. They must also put in place a payment plan, cater to the iPad or decide on a strategy that is "more radical," because Web-based ad revenues will not make up for declining print incomes.

The economic downturn was blamed for the drop in print ads, but publishers failed to recognise that advertisers would not be coming back, he said. A suitable economic model for dailies functioning alongside the Internet and tablets will have to include numerous revenue sources, each one delivering features on a smaller scale. For example, Rosen said that dailies could have one free and one payable application, have a part of the site that's free, or have specific information as paid-for features, but leave articles that contribute to the reputation of the title for free. Furthermore, the outlets could sell related products and services.

The difficulty might also be in sustaining the structure of the venture, taking into consideration that it was initially constructed to accommodate a different economic model. Rosen added that it might be simpler for titles that only recently emerged onto the market.

Author

Alisa Zykova

Date

2010-09-08 15:55

Popular microblogging service Twitter announced the launch of a free iPad application late Wednesday night, The New York Times reported. Twitter for iPad will let users tap away messages on the 9.7 inch touchscreen while any related content (such as pictures, websites or videos) will be available in a separate window, according to MSNBC.

In a company blog post Leland Rechis, Twitter's user interface designer, stressed that Twitter for iPad makes use of the tablet's "fluid touch interface" so that users can move around information "smoothly and quickly" without the need for opening multiple windows or clicking buttons.

Since users do not know where links that are featured in the 140-character Tweets will lead to, iPad's Flipboard application takes care of the problem by copying the links and adding visual content from the site. Users can also pinch another user's Tweet to obtain more information on the author and wipe down with two fingers to look at conversation threads, Reuters says.

Author

Alisa Zykova

Date

2010-09-03 10:42

Apple has sold 120 million iPods, iPads and iPhones since 2007, when it launched its iOS operating system, chief executive Steve Jobs announced yesterday, paidContent revealed.

This represents an increase of 20 million in the last three months. Every day, the company is activating an average of 230,000 devices, Mashable reported. These numbers only include activations and not system upgrades, Jobs said.

Steve Jobs presented Apple's results during an event in San Francisco. Photo:
paidContent
This puts Apple's "operating system ahead of the pace of Gooble Inc.'s Android software. Google CEO Eric Schmidt said in August that Android was gaining 200,000 new users a day, up from 100,000 two months earlier," a Bloomberg article stated.

So far 6.5 billion applications, which translates in 200 apps per second, have been downloaded from iTunes. According to PCWorld, Apple's virtual store has 300,000 apps out of which 25,000 are for iPads.

Author

Clara Mart

Date

2010-09-02 21:22

The Washington Post plans to launch its iPad app "in the coming weeks," following The New York Times' and Wall Street Journal's efforts on the Apple device, The Upshot reported.

"Mobile continues to be a key distribution platform for our content, utility for our readers, and, a core enabler of our growing digital business," Ken Babby, chief revenue officer and general manager for Washington Post Digital stated in a staff e-mail Wednesday.

Photo: AP/Pablo Martinez Monsivais

"The usage of the Post's iPhone app continues to accelerate," Babby added. He also announced the new mobile leadership team, including former AOL executive Beth Jacobs as general manager for mobile, as well as the Post's Neil Quinn as director for mobile commercial products.

There is no firm date yet on the iPad app release but it's expected some time in the fall, according to a Post spokeswoman, The Upshot reported.

Author

Erina Lin

Date

2010-09-02 18:08

U.S. Publisher Hearst Magazines is preparing to open an "App Lab" at its Hearst Tower headquarters in Manhattan, paidContent reported. The lab will serve as a "think tank" for those in the advertising and marketing industries, aiming to to kick-start business associations and help experts discuss mobile content ideas with the publishing industry.

The initiative is set to begin in September, with educational sessions on topics including previews of emerging mobile content, applications and platforms, including iPad and other tablets; advertiser and agency roundtables on new ad formats and models; and consumer insight panels, among other programming, according to the press release posted on WebWire.com. In early 2011, the group plans to open up a physical space for showcasing its iPhone, iPad and tablet products exclusively to consumers.

Image: greenquest.co.uk
"The App Lab is a digital think tank to bring together innovators, both inside Hearst and across the media and technology industries, in order to create the smartest content, ad models and platforms that resonate with consumers today," David Carey, Hearst Magazines' newly named president, stated in the press release.

Author

Savita Sauvin

Date

2010-08-25 19:23

"Newspapers have 12 years or less left to live in print," according to the digital consultant Ross Dawson, who will speak in the Newspaper Publishers' Association forum in Sydney, Australia this Thursday, mUmBRELLA reported.

According to a NPA release, Dawson said: "By 2022 newspapers as we know them will be irrelevant in Australia. However the leading newspaper publishers of today may have transformed themselves to thrive in what will be a flourishing media industry," The Australian reported.

Photo: Pranav Mistry

He predicted that within 10 years, mobile reading devices would become our "primary news interfaces', and the price to consumers of such devices would greatly drop. For example, Apple's iPad, which cost $629 or more today, would be charged only less than $10, and even often be given away.

"More sophisticated news readers will be foldable or rollable, gesture controlled and fully interactive."

"Substantial parts of investigative journalism, writing and news production will be 'crowdsourced' to hordes of amateurs overseen by professionals," Dawson added, The Australian reported.

Author

Erina Lin

Date

2010-08-24 23:26

KOS Media launched on Friday an iPad application that gives readers access to its 16 free dailies, the Press Gazette informed yesterday.

The company, which owns local titles like the Kent on Sunday and was acquired in June by regional publisher Archant, claimed that its app "is the first for a regional newspaper in Britain," Kent News reported.

"As soon as we knew the iPad was set for release, we began working on an app with our developers PageSuite," managing director Paul Stannard said.

The app is available for free at the iTunes store and it gives reader the latest news, videos, traffic and weather reports while allowing them to conduct classified ad searches for jobs, homes and cars.

Author

Clara Mart

Date

2010-08-19 16:18

Google is planning to launch a Chrome OS tablet on the Verizon cellular network Nov. 26, a source told Download Squad today. The iPad's latest competition is being built by HTC, which also created the Nexus One for Google.

TechCrunch pointed out over the weekend that earlier this year, Verizon itself said it was working with Google on creating tablets. Verizon and Google have been working together in other areas too, recently proposing a net neutrality deal. The Nov. 26 launch date coincides with the biggest shopping day of the year in the United States, the day after Thanksgiving, called Black Friday.

Image: Gizmodo "You can bet Google's Chrome OS tablet will be heavily subsidized, and I'd go so far as to say it will be substantially cheaper than the iPad - if not totally free - with a Verizon data contract," Download Squad predicted.

Author

Leah McBride Mensching

Date

2010-08-18 20:12

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