Shaping the Future of the Newspaper


Sat - 23.05.2015

Mail Online

It’s easy to find pessimistic statements about the impossibility of traditional newspapers making real money from online news. But the gloom isn’t everywhere. Mail Online’s publisher Martin Clarke told investors last Wednesday that the newspaper website is expecting to become profitable for the first time this year.

According to paidContent, Clarke stated that the site expects to break even this year, with revenues of £25m. This figure is expected to rise to £45m in 2013 and £100m within the next five years. Clarke shares these projections despite the fact that, last November, Martin Morgan, CEO of Mail Online’s parent company DGMT, said that “profitability on a meaningful scale is not going to be until 2013 or so,” according to paidContent.  


Hannah Vinter


2012-04-23 16:57

The Daily Mail has overtaken The New York Times to become the world's biggest newspaper site, according to data from comScore.

Buzzfeed reports that in December 2011 Mail Online reached 45.3 million users, compared to 44.8 million reached by the The New York Times.

Mail Online publisher Martin Clarke told Buzzfeed in an interview that growing US audiences and the hiring of deputy editor Katherine Thompson, formerly of the Huffington Post, have helped fuel the Mail's boom in readers. The site has a strong presence in America, with permanent staff in New York and Los Angeles.

Most importantly, he says, "we just do news that people want to read." Clarke credits the Mail's roots in Fleet Street for its "entertaining, engaging way with clear, concise, straightforward copy and lots of good pictures."

Times spokeswoman Eileen Murphy criticized the The Daily Mail's claims to the top spot, saying that Mail Online only became number one by including its personal finance site ThisIsMoney in the total. She told BuzzFeed that if the Times counted readers of its other properties, such as the Boston Globe, it would still be on top.


Hannah Vinter


2012-01-26 12:45

The Daily Mail has announced that it will launch a paid-for iPad app in the next few months and that its iPhone app, which has a 60-day free trial, has already been downloaded by 70,000 users, Press Gazette revealed today.

"I'm very excited by the various micro payment systems that are in the pipeline that will give us the flexibility to offer new kinds of content that we can charge for on a pay-per-view or piecemeal basis," said Mail Online's publisher Martin Clarke.

Although traffic data has not been confirmed by the ABCe, Clarke said the website attracts 50 million unique users every month. According to Press Gazette, this would mean "that a UK national newspaper is for the first time set to challenge the dominance of the BBC online," which last month reported 60 million users.

Furthermore, the Mail Online executive revealed that Facebook's referral are generating 10 percent of the traffic from the UK, MediaGuardian quoted. "The social networks are becoming increasingly important to us. If you want an engaging site, Facebook isn't a threat or a parasite but a gigantic free marketing engine," he said.


Clara Mart


2010-11-15 23:36

Mail Online was the only British audited national newspaper website to report a monthly increase in unique browser traffic for July, according to the latest data released by the Audit Bureau of Circulations Electronic (ABCe), Journalism.co.uk reported.

Mail Online had a slight increase of 0.38 percent from June to July at 2,494,916 daily unique browsers. Its year-on-year growth in daily visitor numbers also rose by 44 percent, Media Guardian reported.

Guardian.co.uk was still on the second spot, with 1,933,704 daily unique visitors, down 5 percent from June but up 30 percent year-on-year, Press Gazette reported.

Telegraph.co.uk followed with 1,623,290 daily uniques, down 9 percent month-on-month but also up 22 percent compared to the same month last year.

Mirror Group Digital had its July traffic down 3 percent from June to 513,944, but up 4 percent from July 2009, while the Independent's website had 471,917 daily uniques, down 4 percent month-on-month but up 22 percent year-on-year.


Erina Lin


2010-08-26 21:40

The United Kingdom's most popular national daily website, Mail Online, hopes to turn profitable in 2011 by promoting growth in display advertising, MediaWeek.co.uk reported today.

The Daily Mail and General Trust's newspaper division also witnessed an increase in digital ad revenues by 46 percent, and a surge in advertising on consumer titles by 13 percent, MediaGuardian reported yesterday.

Image Source: MediaWeek.co.uk

"Display advertising in itself is about delivering eyeballs, and we've always believed that if you get the eyeballs then you can sell the inventory," Peter Williams, finance director at DMGT, told MediaWeek. "It is important to remember online does not require anything like the same [advertising] yields as the [print] newspaper does."

Along with traditional display advertising, the services such as Money Mail and increase in sponsored links on specific sections of the news site have begun to generate significant revenue as well.


Savita Sauvin


2010-07-28 22:09

According to the latest data released by the Audit Bureau of Circulations Electronic, Mail Online stayed on the top as the most visited UK newspaper Web site in April, Media Guardian reported.

Associated Newspapers' Web site network had more than 2.3 million combined average daily browsers in April, up 5.33 percent month-over-month and 74.5 percent year-over-year.

Mail Online was also the first newspaper website in the country to reach 40 million monthly uniques in April, Media Guardian reported.

The second spot went to Guardian.co.uk again, with more than 1.8 million average daily browsers. Telegraph.co.uk was ranked third, with just under 1.6 million.

News International eschewed its websites from the ABCe audit last month, as the content from the Times and Sunday Times will go behind a paywall in June, followed by the Sun and News of the World later.

Most newspaper Web sites now use daily visitor numbers on average as the headline measurement figure, as it seems to be more representative than a monthly user figure, according to Media Guardian.


Erina Lin


2010-05-31 18:27

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