At Poynter, fresh doubt is cast over digital first’s ability to support news organisations by compensating for print advertising losses. Statistics released last week by the Newspaper Association of America (NAA) “show $798 million in print losses for the first half of 2012 compared to the same period a year ago. That is only slightly offset by a $32 million gain in digital. The ratio of losses to gains is 25 to 1”, writes Rick Edmonds.
The same NAA statistics revealing falling print ad revenue has prompted industry observer Frédéric Filloux to re-issue his calls for higher newspaper prices. The appeal reflects the reality “that the print product is still the primary source of revenue as newspapers migrate to the Web”, reports Ian Tennant for the Knight Centre for Journalism in the Americas.