Date

Thu - 24.07.2014


Microsoft

NBC is now the sole owner of msnbc.com, after completing a deal to buy Microsoft’s shares in the news website on Sunday. Comcast, the company that controls NBC, apparently paid the technology giant $300 million for its 50% stake in msnbc.com, though the exact figure remains unconfirmed. Msnbc.com has swiftly been rebranded as NBCNews.com and users are now redirected to the new site and greeted with a welcome note from Editor-in-Chief Jennifer Sizemore. Rumours that the two companies were planning to part ways surfaced in March of this year, when Adweek reported that NBC was in “in serious negotiations with Microsoft to buy back MSNBC.com”.

Author

Amy Hadfield's picture

Amy Hadfield

Date

2012-07-16 16:10

Nearly 50 media outlets and media advocacy groups signed a letter on Thursday asking the U.S. Supreme Court to allow live news coverage inside its walls for the first time during the decision on President Barack Obama's health care overhaul, reports AP via the Huffington Post. Check out The New York Times’ interactive feature on the Supreme Court decision, expected to take place later this month.

Seven judges of Britain's Supreme Court dismissed as "without merit" Wikileaks founder Julian Assange's "last attempt" at appealing against extradition to Sweden over alleged sex crimes, reports the BBC. Extradition proceedings are due to begin after a two-week grace period.

Author

Emma Knight's picture

Emma Knight

Date

2012-06-15 17:51

USA Today is looking to make an old idea new again, using smart phone-friendly barcodes to connect newspaper readers to digital content that will enhance their reading experience.

The paper announced last week it would begin using Microsoft Tags, a free but proprietary barcode system, to provide mobile users easy access to online videos, photo galleries, and other online materials.

Reading a Tag requires the installation of a free mobile app, a step most smart phone users now take in stride.

Continue reading on Poynter

Author

Anton Jolkovski's picture

Anton Jolkovski

Date

2011-02-16 18:15

Alibaba Group, a notable e-commerce company in China, has partnered with Microsoft Corp. to create a new search site, a move that could challenge Baidu and Google in the Chinese search market, the Wall Street Journal reported.

Last Saturday, Alibaba Group launched a beta version of a web site called Etao, which is aimed to drive traffic to Alibaba's retail website, Taobao.com.

Search results first show up Taobao listings, including images and product prices, followed by links to related online forums and informational web sites, as well as search results provided by Microsoft's Bing.

Both companies confirmed that Etao is in public, or beta, testing, but refused to do any further comments.

Baidu's dominance in the Chinese search market has increased since Google decided not to cooperate with Beijing's censorship regulations and moved its site to Hong Kong, where the regulations don't apply. Google is still accessible in China, but sometimes interrupted by the government's firewall technology. Baidu and Google did not comment on Etao, WSJ reported.

Author

Erina Lin

Date

2010-10-13 18:07

Microsoft will shut its in-game advertising unit Massive Inc. by the end of this month, according to sources close to the company, Media Week reported.

The sources said that Microsoft had been seeking a buyer for Massive over the past few months. Candidates include rival in-game ad vendor Double Fusion, as well as several others in the gaming space.

Microsoft acquired Massive in 2006 for between $200 million and $400 million.

At the time of the acquisition, in-game advertising was at its heyday. According to former Massive CEO Mitch Davis, the market is estimated to reach $2 billion by this year. Since 2006, Microsoft's gamer-aimed subscription service, Xbox Live, has boosted and now hits 25 million users worldwide.

According to Media Week, Xbox Live seems to be a much more attractive advertising option - Microsoft retains all ad revenue it earns from Xbox Live, but it must share Massive's ad revenue with game publishers.

Also, the sources pointed out Massive's ad sales efforts were never in sync within the Xbox team. It is said some Xbox executives were against the deal, but ex-Microsoft executive Cory Van Arsdale and other members in the business development team had pushed hard for the acquisition.

Microsoft officials refused to comment for this story, Media Week reported.

Author

Erina Lin

Date

2010-10-12 00:08

Microsoft announced that phones running on its new Windows Phone 7 operating system are to be officially unveiled on October 11, The Telegraph reported today. The phones are said to focus on social networking and device integration and were expected to go on sale on October 21.

The Guardian noted that the list of manufacturers includes Asus, Samsung, Sony Ericsson, Dell, HTC, LG and Toshiba. The companies are all considered to have a camera, a GPS system, a compass, a proximity sensor that switches off the touch-screen when users make calls, a touch screen and an accelerometer.

According to a company blog post, apps available for Windows Phone 7 include Twitter, Netflix as well as Travelocity, a booking service for flights and hotels.

In the United States, telecommunications providers AT&T as well as T-Mobile would be powering the phones, TechTree said. Meanwhile, in the UK, it would be Vodafone, O2 and also T-Mobile, the Guardian mentioned.

Author

Alisa Zykova

Date

2010-10-04 13:08

Microsoft Thursday launched the Microsoft Advertising Exchange for Mobile, as well as Mobile Advertising SDK for Windows Phone 7, which it claims as the industry's first platform designed to sell mobile ad inventory via a real-time, auction bidding model, paidContent reported.

This announcement just came out before Microsoft's rollout of Windows Phone 7 operating system in October, which, according to Media Week, would encourages application developers for Windows Phone 7 to tap into the ad service to monetise their apps.

Raj Kapoor, global director for product planning and marketing for Microsoft Mobile Advertising, said in the blog that the exchange is partnering with several outside mobile ad nets, including Millennial Media, WHERE, InMobi and MobClix. However, it did not mention any plans to work with the two biggest mobile players, Google nor Apple.

Author

Erina Lin

Date

2010-09-18 00:43

Microsoft's Kin smartphone, announced on Monday, will be available in the Russian market and will be launched through national network provider MTS, Lenta.ru reported today. The operator will only set prices after seeing sales data from Europe and the United States.

Sales of the device in the United States will start as of May (through network operator Verizon Wireless), while Russians will be able to purchase Kin by autumn 2010. Europeans will be able to get the smartphone through Vodafone, which currently has a partnership with MTS, according to RBC Daily.

There are two versions of Kin, One and Two. According to RBK Daily, the device is aimed towards social network users since it permits them to browse, download and share social network content. RBC Daily reported that the Russian edition of Kin will be integrated with social sites Facebook, V Kontakte (Russia's answer to Facebook) and Odnoklassniki.

Author

Alisa Zykova

Date

2010-04-14 21:06

Microsoft and Yahoo! have received approval for their search agreement from both the U.S. Department of Justice and the European Union. This will push the search deal aimed at taking share from Google moving forward, Media Post reported.

In a joint announcement Thursday, Microsoft and Yahoo said they will now focus on implementing the deal, which should start in the coming days. Yahoo! will transit its algorithmic and paid search platforms to Microsoft, and become the exclusive relationship sales force for both companies' premium search advertisers worldwide.

The deal aims to provide improved innovation for consumers, better volume and efficiency for advertisers and better monetization opportunities for Web publishers through a platform that contains a larger pool of search queries, according to the press release posted on Yahoo! Finance.

Author

Erina Lin

Date

2010-02-19 19:30

Google's Nexus One smartphone will be revealed on Tuesday at the company's headquarters in Mountain View, California, the Times Online reported yesterday. The project may help boost the company's presence within the mobile sphere as well as offer direct competition to Apple's iPhone.

"With the launch of the first Android-powered device just over a year ago, we've seen how a powerful, open platform can spur mobile product innovation. And this is just the beginning of what's possible," the invitation AFP and others received stated.

Author

Alisa Zykova

Date

2010-01-04 14:56

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