WAN-IFRA

Shaping the Future of the Newspaper

Date

Thu - 18.09.2014


mobile

When aggregation/news-reading apps are first launched, their founders tend to emit a hazily rose-tinted view of future revenue prospects. Flush with venture capital, a fledgling startup’s first priority is not to decide whether a lucrative future lies with a freemium model, paid subscriptions, and/or targeted advertising; its initial goal is to provide the best possible service and to build an “audience of significant scale”– the rest will (hopefully) fall into place. This is no longer the case for Flipboard and Pulse, two major apps in this category, which have each been around for over two years and have attracted 20 million users respectively. No longer hatchlings, these companies are entering the phase of concretizing their revenue plans, and the strategies they have selected are sharply divergent.

Author

Emma Knight's picture

Emma Knight

Date

2012-11-12 19:29

Today, Apple CEO Tim Cook is expected to show the world the iPad’s mini me, following (as ever) months of hypothesising and (for once) the competition: Amazon and Google have already achieved success in the tiny tablet market with their Kindle Fire and Nexus 7 devices.

The Apple keynote will take place at 10 am PST in San José, California. “We have a little more to show you,” read the invitations, sent one week ago, seemingly substantiating the speculation that has been ricocheting across the web at least since February, when “the first credible rumour” of a mini iPad came from the Wall Street Journal. Taking place at the California Theatre, the unveiling event will likely be modest relative to Microsoft’s “no-expenses-spared” launch of its Surface tablet in New York, scheduled for Thursday, October 25.

Author

Emma Knight's picture

Emma Knight

Date

2012-10-23 16:53

In a post on Nieman LabKen Doctor considers whether "newspapers have a shot at stepping ahead of their broadcast rivals as web video evolves."

On PoynterMallary Jean Tenore discusses "What Twitter teaches us about writing short & well"

The UK's Press Gazette reports that The Wall Street Journal is hosting a series of events with a tech theme in Shoreditch, East London, for three days from 12 September.

Author

Brian Veseling's picture

Brian Veseling

Date

2012-08-30 18:48

Germany’s international broadcaster Deutsche Walle (DW) is using mobile phones to extend the reach of its "Learning by Ear" programmes in Sub-Saharan Africa. In a continent where Internet access is limited or non-existent, and many countries experience high levels of adult illiteracy, DW has teamed up with mobile phone operators, like Vodaphone in Tanzania, to bring its news service to a greater number of listeners.

Originally a radio series launched in 2008 and followed up with a podcast in 2010, "Learning by Ear" aims to give young people aged 12-20 an insight into subjects like the economy, health, politics and the environment. Through dramas, feature reports and in-depth news analysis "Learning by Ear" tackles issues pertinent to the continent’s teenagers, such as looking and applying for a job in Africa, HIV and AIDS information and a series on women’s rights.

Author

Amy Hadfield's picture

Amy Hadfield

Date

2012-07-23 17:52

According to Google, the question that businesses should be asking isn’t whether or not to invest in mobile, but how. And Google is right there to provide the answers with the release of The Mobile Playbook, Mashable reports.

Coauthored by Google’s Head of Mobile Sales and Strategy Jason Spero and Senior Product Marketing Manager for Mobile Ads Johanna Werther, The Mobile Playbook: The Busy Executive’s Guide to Winning with Mobile asks “five crucial mobile questions” that business executives should explore: How does mobile change our value proposition? How does mobile impact our digital destinations? How is our organization adapting to mobile? How should our marketing adapt to mobile? How can we connect with our tablet audience?

Addressing each question, the Playbook also offers several strategies that businesses can use to understand their mobile potential, including using focus groups and surveys to get a sense of their audiences’ mobile habits. Additionally, the guide features case studies of various companies that have been using mobile technology successfully.

Author

Gianna Walton's picture

Gianna Walton

Date

2012-04-26 17:32

There is one week left to apply for the World Association of Newspapers and News Publishers (WAN-IFRA) 2012 Mobile News Grants and Training Scheme, which provides newspaper companies in Sub-Saharan Africa with an opportunity to develop or expand their mobile platforms.

The project aims to increase accessibility of news across mobile platforms in Africa and offer increased news services to communities that may be otherwise underserved. Participating newspapers will receive funding, consultation and training to develop their mobile businesses.

Mobile News for Africa grants were made to nine newspapers last year, resulting in the development of 10 mobile news applications. WAN-IFRA will be selecting five more newspapers to participate in 2012 and is accepting applications from those seeking to develop new mobile platforms or improve or expand existing platforms.

The project has also produced a handbook,  “Mobile Media Services at Sub-Saharan African Newspapers: a Guide to Implementing Mobile News and Mobile Business,” co-published by WAN-IFRA and the African Media Initiative. The handbook can be downloaded without charge from http://tinyurl.com/4y9dcth

Author

Emma Goodman's picture

Emma Goodman

Date

2012-04-13 15:30

The Boston Globe announced yesterday that it was following in the footsteps of other newspapers and launching an ePaper edition for online and print subscribers, according to boston.com. The ePaper version, which mirrors the format of the print paper, can be read on a laptop or downloaded as an app for smartphones and tablets, the article said.

The “replica edition” contains additional digital features such as page-turning, navigation scrolling and bookmarking, the article said. The new version also features a “text-to-speech” option, which can read selected articles or the entire newspaper aloud.

According to the description from the iTunes app store, users can choose a setting in which Apple Newsstand automatically downloads the paper daily, just like a print version would be delivered each day. The description also states that users can click on articles to access embedded links or share those articles on social networking sites such as Facebook and Twitter.

Subscribers can obtain the ePaper from bostonglobe.com or download the app from the iTunes store, while non-subscribers can purchase single issues for $0.99 or in-app subscriptions for $14.99 per month, the article said.

Author

Gianna Walton's picture

Gianna Walton

Date

2012-03-28 14:49

According to a new report released by the Internet Advertising Bureau and PricewaterhouseCoopers, mobile advertising spending in the UK increased by 157% from 2010 to 2011, The Guardian reported. Spending climbed from £83 million in 2010 to £203 million in 2011, the article said.

Mark Sweney of The Guardian attributes the rise in spending to the increased popularity of 3G and Wi-Fi, as well as the use of targeted advertising through mobile.

According to the article, the report also found that display advertising had the highest percentage increase, up 186% from 2010. Display advertising has risen drastically since 2008, the year mobile apps became widely available, and mobile search advertising has also increased by 145%, the article said.

Mobile Marketing reported last year that mobile ad spending in the UK doubled from 2009 to 2010, including vast increases in mobile search advertising and display advertising.

As we previously reported, a 2011 comScore study showed the UK had the highest percentage of news website traffic from mobile devices.

Author

Gianna Walton's picture

Gianna Walton

Date

2012-03-20 19:31

According to the 2012 annual State of News Media report, more Americans than ever own and receive news from smartphones and tablet computers, the Pew Research Center reported.

survey of 3,000 adults conducted by the Pew Research Center’s Project for Excellence in Journalism found that 44% of people over 18 now own a smartphone, while 18% of adults own tablets—a 50% increase in tablet usage from the summer of 2011.

The survey found that, of the majority of Americans who own a desktop or laptop computer, more than half also own a smartphone. In addition, it found that almost a third of smartphone owners also own a tablet. Overall, 13% of the adults surveyed owned all three devices.

For more on this story, please see our sister publication www.editorsweblog.org

Author

Gianna Walton's picture

Gianna Walton

Date

2012-03-20 19:26

The disruption that digital technology is causing in the publishing business is old news now. But as the debate rumbles on about how best to monetize digital content, arguably one platform isn’t being given as much thought as it deserves: mobile.

Last month the Washington Post shared a graph produced by mobile analytics firm Flurry, which compares the proportion of time that American media consumers spend with TV, web, print, radio and mobile with the proportion of money that advertisers spend on those platforms.

Data showed that American users were consuming media 22% of the time on the web, while advertisers only spent 16% of their money there. While these numbers are a little worrying, on mobile, the imbalance was far worse. Readers consumed media via mobile devices a whopping 23% of the time, but advertisers only spent 1% of the money on this platform.

Last Friday, Press Gazette quoted Ken Breen, the managing consultant for consumer media at Thomson Reuters, who said that, when it came to smartphones, news organisations were on a “journey from Kansas to Oz,” adding “we’re smack bang in the middle of a tornado at the moment."

Breen, who spoke at Press Gazette's News on the Move conference, is quoted by the publication.

Author

Hannah Vinter's picture

Hannah Vinter

Date

2012-03-12 19:11

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