Date

Thu - 31.07.2014


mobile advertising

By now you’ll have heard an awful lot about native advertising. Like the fact that it will save us all (maybe), that news companies see a financial future in it, and that it while it sure can attract a whole lotta love, alas, the time has not come for The New York Times to embrace it.

A quick recap: native advertising is independently compelling content (text, video or other) that is paid for by a brand, and semi-camouflaged in a publication’s natural editorial environment. It should neither stick out like a sore thumb nor dupe the reader, somewhat like how the model in the picture above blends prettily into her bed of leaves, without leading anyone to believe that she herself is plant-based.

Author

Emma Knight's picture

Emma Knight

Date

2012-11-16 18:48

Through gloomy economic conditions shines a rare glimmer of British sun: spending on Internet and mobile advertising in the UK rose to a record six-month high in the first half of this year to reach nearly £2.6 billion.

This represents a 12.6 percent increase from the first half of 2011, during which £2.3 billion was spent on Internet and mobile advertising.

These figures come from the latest Internet Advertising Bureau UK (IAB) Expenditure Report, published today, which is based on a survey conducted by Pricewaterhouse Coopers measuring like-for-like, year-on-year growth.*

Other key findings include:

  • Mobile ad spend more than doubled
  • Paid search advertising dominates digital ad spend across platforms
  • Online video advertising increased by nearly half

Mobile advertising

Spending on mobile advertising has continued what the report refers to as its “meteoric rise,” soaring 132 percent to £181.5 million. As we reported in March, mobile ad spend grew 157 percent from 2010 to 2011, according to IAB.

Author

Emma Knight's picture

Emma Knight

Date

2012-10-09 17:08

America’s highest-net-worth individuals have once again been ranked by bank account in the latest Forbes 400 list, and along with the paucity of exceptionally wealthy women, one of the most startling revelations is the speed at which last year’s social media chiefs have slid down the totem pole.

Together, social media’s young masters lost US$ 11 billion in a single year, raising doubts about whether wealth generated in the hype-splashed sector has staying power.

The fortune of Facebook’s Mark Zuckerberg slipped the furthest. In just over three months after the social network’s widely publicized IPO “pop” in May, the company’s market value has dropped by over $50 billion dollars. Its 28-year-old founder’s net worth has dwindled by $8.1 billion to hit $9.4 billion, and his Forbes placement has fallen from 14th to 36th. In his new status, Zuckerberg is tied with another man who had a rough summer in the headlines: 81-year old Rupert Murdoch.

Author

Emma Knight's picture

Emma Knight

Date

2012-09-20 17:51

Regional newspaper publishers are blithely shovelling their expensive content to mobile channels with no hint of a business model, according to new research.

Publications in 66 UK cities have mostly abandoned experiments with chargeable SMS delivery and have instead created free mobile websites.

But, out of the 23 papers with mobile sites, only three sell display advertising against their pages, according to a paper presented by researchers Francois Nel and Oscar Westlund to Cardiff University's Future Of Journalism conference.

Continue reading on paidContent.org

Author

Anton Jolkovski's picture

Anton Jolkovski

Date

2011-09-16 10:54

Mobile advertising is growing fast, but mobile banner ads generally annoy users--which means they don't serve advertisers well and so are doubly bad news for news orgs. But the Spokesman-Review (Spokane, Wa.) has built its own system for creating mobile-friendly ads augmented with useful information for people on the go.

Ryan Pitts, senior editor of digital media for the paper, says these ads are selling better than expected...

Continue reading on Knight Digital Media Center

Author

Anton Jolkovski's picture

Anton Jolkovski

Date

2011-04-27 17:39

Acquisition of a 74.9 percent equity interest in the market leader for online brochures / Core business strengthened as part of the digitization campaign / Founders will continue to run the company as "entrepreneurs within the company"

Continue reading on the Axel Springer site

Author

Anton Jolkovski's picture

Anton Jolkovski

Date

2011-03-07 10:42

The Associated Press has come up with a way of recreating the bulky Sunday paper, with all those advertising inserts, for the mobile age. The news organization's board just voted to begin testing a mobile version of the preprint circulars that newspapers insert in their weekend sections.

Continue reading on paidContent

Author

Anton Jolkovski's picture

Anton Jolkovski

Date

2011-02-07 18:31

U.S. mobile ad spending, including display, search and messaging-based advertising, totalled US$320 million in 2008, and exceeded $593 million in 2010, according to eMarketer. In 2013, it is expected to surpass $1.5 billion, detailed in World Digital Media Trends 2010, released by the Shaping the Future of the Newspaper project and the World Association of Newspapers and News Publishers.

To break down as national versus local, back in 2005, U.S. mobile national ads accounted for $138 million, while local was only niche, according to the 2009 third quarter data from Borrell Associates. In 2014, national mobile ad spending is forecast to exceed $5.5 billion, while local mobile ads will surpass $4.7 billion.

To break down by format, in 2008, SMS accounted for $100 million, making it 63 percent of total U.S. mobile ad revenues in that year. Search totalled $39 million and display made up $21 million, each contributing 24 percent and 13 percent, respectively, according to data from the Kelsey Group and eMarketer.

Author

Erina Lin

Date

2010-12-17 18:40

As part of a marketing deal between The Times and telecom company Three (Hutchison 3G UK), 3G customers will be offered free access to The Times and Sunday Times websites for the next three months, according to a report by CellularNews.com today.

Following the initial three months free offer, the pay as you go customers who top up every 30 days will continue to enjoy free access for another month, whereas the contract customers can continue getting access to the News International titles for £2 a week, TheInquirer.net reported today. This offer from Three is valid for new customers until March 2011.

Three had also announced earlier deals with Facebook by way of the social networks' Facebook Zero product, leading theNextWeb's Matt Brian to wonder: "how News International will report the additional subscribers and whether other newspapers will begin to maximise exposure via deals with mobile operators. The Guardian has recently started charging a monthly subscription for its iPhone app, could a operator deal follow?"

Author

Savita Sauvin

Date

2010-11-15 19:09

As publishers continue to look for new revenue streams, 27 percent of American and Canadian publishers "expect mobile to significantly impact their revenue in just two years," according to an online survey conducted by the Audit Bureau of Circulations, Poynter.org reported today.

Twenty-eight percent said they believe sponsorships will bring advertising revenue, followed by search (22 percent), video (21 percent), banner ads (19 percent) and pop-ups (19 percent), paidContent.org revealed. But publishers said they would not rely only on advertisements and plan to charge subscription fees to the applications.

"Many magazines and newspapers are already implementing their plans and tweaking their offerings while others are following close behind," ABC president and managing director Michael Lavery stated in a press release.

Although 78 percent of those surveyed disagree with the idea that print publications will eliminate their print issues, 63 percent said e-readers "would become vital distribution channels for their publication." For instance, 60 percent of newspapers publishers plan to develop an iPad application in the next six to twelve months.

Author

Clara Mart

Date

2010-11-04 21:45

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