WAN-IFRA

Shaping the Future of the Newspaper

Date

Fri - 22.08.2014


mobile content

The most popular content consumed by iPhone users and all smartphone users in the United Kingdom is access to news via mobile browser (79.7 percent and 48 percent, respectively) in January 2009, according to comScore. By comparison, 55.6 percent of iPhone users and 22.1 percent of all smartphone users accessed news and information by downloaded applications, detailed in World Digital Media Trends 2010, released by the Shaping the Future of the Newspaper project and the World Association of Newspapers and News Publishers.

E-mail was accessed by 75.4 percent of iPhone users and by 35.4 percent of all smartphone users, while listening to mobile music was consumed by 65.6 percent of iPhone users and 40.5 percent of all smartphone users during the same period. By comparison, a fraction of all mobile phone users did any of these activities.

For World Digital Media Trends 2010, the SFN project has partnered with 66 research companies - including PricewaterhouseCoopers, the Pew Research Center, Magna Global, comScore, ZenithOptimedia, eMarketer, and more - to piece together the vast landscape of the world's media and advertising markets, as well as emerging trends across platforms.

Author

Erina Lin

Date

2010-12-16 19:05

Just four percent of adults read a newspaper using an app on a mobile phone or other mobile device last month, and 3.7 percent used an app to read a magazine, a new survey from GfK MRI has found.

However, those in the Millenial age group (born between 1977 and 1994) are strong app users - almost twice as likely than the average adult to have read a magazine using an app, and 73 percent more likely to have read a newspaper via an app in the past 30 days, the survey pointed out. Millenials made up 50.1 percent of all adults who used a newspaper app, and 57.3 percent of adults who used a magazine app.

Chart: GfK MRI

These results follow another survey from the Reynolds Journalism Institute, released yesterday, which found that 69 percent of iPad newspaper and magazine app users are male, and likely to have household incomes greater than US$100,000.

The GfK MRI survey results skewed male as well, with 60 percent of all adults who used a magazine app or a newspaper app in the last 30 days being male, and 40 percent female.

Author

Leah McBride Mensching

Date

2010-12-10 19:38

Tech giant LG announced will delay the launch of its tablet computer to the first quarter of 2011 because Google's Android 2.2 is not an adequate operating system to power the device, ZD Net reported earlier this week.

According to ZD Net, LG representatives said the OS was not stable enough. Meanwhile Google revealed that the upcoming Android 3.0 was a better choice for tablets. The Guardian informed that the new OS would be launched mid-October.

"It will be interesting to see Apple come to market with its second generation iPad in the new year when most vendors will still be working on their first device," said Carolina Milanesi, Gartner's research vice president of mobile devices.

Goldman Sachs mentioned that sales of tablet computers were predicted to reach 16 million devices this year and 35 million in 2011, according to the Financial Times. Samsung and Toshiba launched their own iPad rivals last month and BlackBerry has already unveiled its tablet venture.

Financial Times added that LG, which is based in South Korea, saw a 90 percent plunge in operating profits during the second quarter of 2010.

Author

Alisa Zykova

Date

2010-10-06 23:41

Google has revealed it will launch its own paid apps shop for Android-based shops in 18 additional countries, including Brazil, Russia, Sweden, Norway, Israel, India and Mexico, ZD Net reported.The search engine giant said developers from 20 additional countries (such as Finland, Argentina, Ireland, Denmark) could sell their apps on the Android Market as well.

"Since we launched Android and Android Market, we have seen the population of Android users and devices expand into many countries," Google stated in a blog post. "This widespread adoption has brought with it growing interest in Android Market's support for the buying and selling of paid applications in these additional countries."

According to CNet, users in these newer countries were able to start purchasing apps "over the next two weeks," Google added. Google also said that the list of countries with the Android Market will be expanded over the upcoming months.

Author

Alisa Zykova

Date

2010-10-04 17:27

The Telegraph Media Group is launching its first free iPad app in association with Audi as the launch sponsor, Mediaweek.co.uk reported today.

The app will make editorial content from the UK media group's newspapers, Daily Telegraph and the Sunday Telegraph, available for free throughout the week, according to the newspaper.

Image Source: Telegraph.co.uk
"We are delighted that iPad users will now be able to enjoy the best journalism from The Daily Telegraph and The Sunday Telegraph," Edward Roussel, digital editor of the media group was quoted by the newspaper as saying. "This development demonstrates Telegraph Media Group's dedication to making its content accessible to the widest possible audience on all key platforms."

The content available on the iPad will include world news, UK news, politics, sports, business, editorial, features and cartoons. While the newspaper stated that the app is available for free download from the iTunes store for a 'limited period' and readers can download content from 5 a.m. daily, no further information was provided.

Author

Savita Sauvin

Date

2010-09-21 16:31

Sport24.com, the French-language sports news site, is launching a free iPhone application that will stream live footage in an "innovative" format, Le Figaro reported Thursday.

The app will feature content in horizontal format, something which is not that common, according to Le Figaro. The format is reportedly popular following the launch of the iPad.

The app will include live coverage of matches, re-enactment of matches in 3D and an alert service that is free for the first three months (then €0.79 for three months) Sport24.com was created in 1998 and was bought by the Figaro group in 2006.

Author

Alisa Zykova

Date

2010-09-03 17:06

Popular microblogging service Twitter announced the launch of a free iPad application late Wednesday night, The New York Times reported. Twitter for iPad will let users tap away messages on the 9.7 inch touchscreen while any related content (such as pictures, websites or videos) will be available in a separate window, according to MSNBC.

In a company blog post Leland Rechis, Twitter's user interface designer, stressed that Twitter for iPad makes use of the tablet's "fluid touch interface" so that users can move around information "smoothly and quickly" without the need for opening multiple windows or clicking buttons.

Since users do not know where links that are featured in the 140-character Tweets will lead to, iPad's Flipboard application takes care of the problem by copying the links and adding visual content from the site. Users can also pinch another user's Tweet to obtain more information on the author and wipe down with two fingers to look at conversation threads, Reuters says.

Author

Alisa Zykova

Date

2010-09-03 11:42

The American Audit Bureau of Circulations announced yesterday it will launch an auditing report for mobile content providers, Editor & Publisher revealed.

The service, named m.Audit Report, will provide monthly statistics about number of app downloads, page views, unique visitors, audience access points, type of mobiles used by readers and visits per day to each mobile content site, the Bureau explained on its NewsBulletin Blog.

Photo Source: The New York Times via Johnny Holland Magazine

ABC's senior vice president of communications and strategic planning Neal Lulofs said the new report is aimed to help publishers "demonstrate the reach of their product to advertisers," Journalism.co.uk quoted.

However, the ABC noted on its website that members can still report the results of their mobile audits with their multimedia publishers statements or on consolidated media reports.

Author

Clara Mart

Date

2010-08-26 23:08

Mobile content revenues in Japan are expected to reach about US$5.3 billion in 2011, up 14 percent from $4.6 billion in 2008, SFN's World Digital Media Trends 2009 reported.

Mobile advertising will generate about $1.3 billion in 2011, which increased 73 percent from $743 million in 2008, according to Mobile Content Forum, Dentsu and Infinita.

Mobile social networking revenues are expected to reach $863 million in 2011, which surged 232 percent from $260 million in 2008, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-07-22 05:12

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