Date

Mon - 28.07.2014


mobile

According to IDATE, worldwide 3G subscribers totalled 242 million at the end of 2007, while nearly half of them (47.6 percent) were from Asia. Another 29.8 percent came from Europe, while 17.8 percent were from North America. Only 4.9 percent came from rest of the world, SFN's World Digital Media Trends 2009 reported.

In 2005, there were about two billion 2.5G and below subscriptions, while 3G and above subscriptions were only niche, according to iSuppli. 3G and above penetration then was less than 5 percent.

In 2010, however, the numbers of 3G and above subscriptions are expected to reach about one billion, while 2.5G and below subscriptions total about three billion. 3G and above penetration will rise to nearly 25 percent, according to the firms' forecast, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-01-22 23:36

According to a report by business research firm Gartner, sales of mobile phone applications are predicted to raise more than US$6 billion in 2010, CMSWire wrote Tuesday. By 2013, the figure is expected to reach US$29 billion. This year, an estimated 4,500 applications may be downloaded, compared to 2,500 in 2009.

UK newspaper The Guardian announced that it sold 68,979 copies of its premium iPhone application that it launched in December. Each one costs around US$3.99, which amounts to about US$275,000 so far. The outlet can earn up to US$3.2 million per year, according to CMSWire.

Even though a number of newspapers are starting to charge for online content, an Adweek Media/Harris poll revealed that the model "seems unlikely to work" since 77 percent of adults said they would refuse to pay for a news site's content. One out of five adults said they would pay between US$1 and US$10 per month while only 5 percent said they would pay more than US$10 per month, according to the study.

Author

Alisa Zykova

Date

2010-01-22 17:16

Apple Chief Executive Steve Jobs suggested that he may be able to restructure industries such as textbooks, newspapers and television, the Wall Street Journal reported today. "People familiar with the talks" said Apple has been discussing possible ventures with book, magazine and newspaper publishers such as the New York Times Co., Condé Nast Publications Inc. and HarperCollins Publishers, as well as its owner, Rupert Murdoch's News Corp.

Author

Alisa Zykova

Date

2010-01-21 23:29

Interactive marketing will reach about US$55 billion, or 21 percent of all marketing spend in 2014, according to Forrester's new study "U.S. Interactive Marketing Forecast, 2009 To 2014."

As marketing budgets are shuffled from traditional toward interactive media, such as search marketing, display advertising, e-mail marketing, social media and mobile marketing, the cannibalisation of traditional media will lead to "a decline in total advertising budgets, death to obsolete agencies, a publisher awakening, and a new identity for Yahoo!."

This year, search marketing still make up the most interactive spending, representing 59 percent of the overall interactive pie, according to the study. By 2014, spending on paid listings, which includes paid inclusion, and search engine optimisation (SEO) will increase at a compound annual growth rate (CAGR) of 15 percent to $32 billion.

Display ad spending, including contextual listing and online video, has experienced a drop this year as many marketers moved branding dollars to direct response media in this recession. However, it is still strong, and will grow at a CAGR of 17 percent to nearly $17 billion by 2014, Forrester reported.

Author

Erina Lin

Date

2010-01-12 00:09

On Tuesday technology giant Apple acquired mobile advertising company Quattro Wireless for almost US$300 million, "according to a person briefed in the deal," The New York Times reported. The venture is expected to spark more competition between Apple and Google, which recently acquired mobile ad firm AdMob, itself Quattro's rival.

Analysts say Apple may be more interested in apps than ads, making the iPhone the best device for applications to be built for, rather than focusing on ad revenue, The Times pointed out. Piper Jaffray Senior Research Analyst Gene Munster told The Times that 80 percent of three billion downloads from Apple's App Store are free and that an opportunity to sell ads may aid developers in making money.

According to Agence France-Presse, Ex-Quattro Wireless Chief Executive Andy Miller, now Apple Vice President for Mobile Advertising, said the mobile ad firm was "focused on delivering more engaging and useful ads to mobile devices, and improving the measurement and execution of digital campaigns."

Author

Alisa Zykova

Date

2010-01-06 18:24

Google's Nexus One smartphone will be revealed on Tuesday at the company's headquarters in Mountain View, California, the Times Online reported yesterday. The project may help boost the company's presence within the mobile sphere as well as offer direct competition to Apple's iPhone.

"With the launch of the first Android-powered device just over a year ago, we've seen how a powerful, open platform can spur mobile product innovation. And this is just the beginning of what's possible," the invitation AFP and others received stated.

Author

Alisa Zykova

Date

2010-01-04 14:56

Mobile subscribers in 2003 accounted for 1.39 billion, while 703 million came from developing countries. In 2007, the numbers boosted to more than 3.18 billion, while more than 2.22 billion was from developing countries, SFN's World Digital Media Trends 2009 reported.

Worldwide, broadband subscribers totalled 101 million in 2003, with more than 80 percent coming from industrialised countries. In 2007, there were 348 million subscribers in total, 230 million of which were from industrialised countries, according to IDATE.

In terms of the number of subscribers/lines per 100 inhabitants, fixed lines were almost static from 18.8 in 2003 to 19.9 in 2007. In industrialised countries that number declined, but in developing countries the number rose.

Global mobile density was at 22.9 in 2003 and reached 50.2 in 2007. Its reach was higher in industrialised countries, 71.3 in 2003 and 97.7 in 2007, versus developing countries, at 13.8 in 2003 and 41.6 in 2007.

Author

Erina Lin

Date

2009-12-31 00:00

Google may be launching its Chrome OS-based netbook by the holiday season in 2010, IBTimes reported Sunday. The search engine company has already contacted numerous hardware manufacturers and sent out RFPs (Request for Proposal), according to the report. The device is predicted to cost under US$300 (€210) and will be sold directly by Google.

According to The Link, using Chrome for netbooks means building an open-source OS (Operating System) that will permit developers to build directly on top of the system and drop the licensing fee that Microsoft entails, thus making the netbooks 10 percent less expensive. The project may take away from the significant share of the OS market that Microsoft has. IBTimes added that the netbook is rumoured to have "pre-installed" Google apps like Google Maps, Gmail, Google Docs, Google Calendar and Google Search by Voice. Physical features are also believed to include a chipset from Nvidia's Tegra line, an ARM CPU, 10.1 inch TFT HD-ready multi-touch display, 64GB SSD, 2GB RAM, WiFi, 3G, Bluetooth, Ethernet port, USB ports, webcam, 3.5mm audio jack, multi-card reader and others.

Chrome OS for netbooks may also transform netbooks into Internet-based machines since the focus will be on Web-based applications, The Link writes. In countries like the United States, the company may team up with network operators to provide the netbook as part of a 3G package, IBTimes speculates.

Author

Alisa Zykova

Date

2009-12-30 17:07

Accessing social networking sites on mobile is also an increasing trend worldwide, SFN's World Digital Media Trends 2009 reported. In January 2008, the total number of the mobile social networking audience in the United States was 2.9 million. At the same time, MySpace and Facebook each had an audience of about 1.8 million and 1.2 million unique users, according to the Nielsen Company.

In December 2008, the total mobile social networking unique audience increased by more than triple to 10.6 million. Facebook visitors reached seven million, exceeding MySpace's 5.7 million.

Author

Erina Lin

Date

2009-12-29 23:00

Apple Inc. shares have continued to grow this week after reaching a record high Thursday, The Street reported. Apple's stock closed at US$211.61 on Monday, up by $2.57 (1.23 percent) over the day's closing price of $209.04. The proposed reason for the rise is Apple's alleged launch of a new tablet computer in early 2010. However, Frost & Sullivan analyst James Brehm said there may be "strong interest in it, but it won't be the wave of the future," according to CNNMoney.com.

QuickPwn speculates that the tablet will not be a larger version of the iPod/iPhone as expected, but would instead be an eBook reader to compete with Amazon's Kindle, Barnes & Noble's Nook and other e-readers.

"But it makes more sense that instead of trying to invent a whole new product niche in the style of Crunchpad, Apple would try to steal an already proven market, the way the company invaded personal computers, MP3 players, TV consoles, and smartphones. Apple didn't create these genres, but the company brings in $30 billion a year in revenue with upmarket, smartly designed entries in all of them," VentureBeat's Paul Boutin wrote.

Author

Alisa Zykova

Date

2009-12-29 17:56

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