Boston.com has chosen to deploy a content recommendation platform from Outbrain, a New York-based company to increase traffic and boost revenues on its news site, while enhancing readers' experiences, Editor & Publisher reported.
Through deployment of this new content recommendation tool, the news site will provide "related links" and automatically alert readers to additional stories that maybe of interest to them at the end of each article, according to a press release posted on MarketWatch.com. The Outbrain's technology uses complex set of algorithms to identify and serve up stories targeting different audience segments, while helping readers find relevant new stories at ease with simple related links.
"We're always looking for cost-effective and innovative ways to increase user engagement across our Web site while providing the highest quality experience for our audience," Vice President of Products Bob Kempf told E&P. "This is a sophisticated way to refer readers to content and enhance their experience on the site." Some paid recommended links from third-party publishers will also be available.