Shaping the Future of the Newspaper


Thu - 28.05.2015


Time Inc., the largest magazine company in the United States, has stopped resisting Apple. Striking a deal similar to that signed by its major competitors a year ago, the Time Warner-owned publisher agreed on Wednesday to sell subscriptions to all 20 of its titles, which include high-circulation weeklies such as Time, People and Sports Illustrated, through the Newsstand section of Apple’s iOS App Store.

The decision represents a considerable change of heart for a publisher that was “once the magazine industry’s most ardent opponent of selling subscriptions through Apple,” according to Amy Chozick of the New York Times.

Until now, Time Inc.’s readers have only been able to access single issues of the iPad editions of its magazines through the Newsstand app, with print subscribers alone receiving regular automatic uploads.

Time Inc.’s recalcitrance toward Apple since the launch of Newsstand last fall was motivated in part by the hard bargain that the technology giant drives with publishers. Beyond the profit share arrangement whereby Apple demands a contentious 30% commission on subscriptions purchased through its Newsstand, Apple’s previous unwillingness to share the personal information of iOS magazine subscribers with publishers was a deal-breaker for Time Inc.


Emma Knight


2012-06-15 13:36

Magazine publisher Future PLC, which puts out publications such as Total Film, Classic Rock, released its interim financial results yesterday, and revealed that it has seen a 48% rise in digital revenues in the UK in the six months leading up to March 31, partly thanks to the boost it has received from Apple’s Newsstand. But although its digital income was up 37% over this period, losses in print meant that the company’s overall revenue still dropped 4%.

In its financial report, Future strongly pushes its success on the iPad. Since the Newsstand was launched in October last year Future has made sales on the platform with more that £3 million. It has sold more than 830,000 copies of its magazines through Newsstand, with 45% of those sales coming being subscriptions. Encouragingly, the Future writes that 90% of subscribers are new customers.

Future’s CEO Mark Wood comments in the report that “Future is seizing the opportunities offered by new platforms and channels to reach new audiences and grow a global digital business.” He states that, “on Apple's iPad, Future is one of the world's leading digital publishers in sales volumes and number of titles. That is a sign of how far we have come in a very short time."


Hannah Vinter


2012-05-23 13:10

Online newspapers tired of catering to Apple’s in-app purchasing restrictions are starting to bypass the tech giant completely by creating web-based apps using HTML5 technology, Journalism.co.uk reports. The latest title to jump on the trend? Washington’s local paper The Chronicle, which offers the HTML5 app as part of a subscription bundle that includes complete online and print access, the article said.

The Chronicle’s web app is similar to a “native” iPad app in terms of user experience; rather than downloading the app from Apple’s Newsstand, though, one can access the web app through the iPad’s Internet browser and save it as an icon on the homescreen, the article said. App users can share articles through Facebook and Twitter, as well as download stories to read them offline later, the article said.

CEO Scott Karp of Publish2, the platform that supports the Chronicle’s web app, told Journalism.co.uk the HTML5 version is a “seamless extension of the subscription model.” The Chronicle plans to launch an Android-friendly version of the app in the near future, according to the article.


Gianna Walton


2012-04-19 14:41

Newspaper publishers are raving about Apple Newsstand, saying they have seen a drastic increase in app downloads since its Oct. 12 launch.

Newsstand, a feature included in iOS 5, provides a portal for tablet users to select which newspaper and magazine apps they want to read on a daily basis, and automatically downloads them in the background to users' tablets and smartphones. It also brings renewed importance to the newspaper cover.

Continue reading on Editor & Publisher


Anton Jolkovski


2011-12-05 18:23

by Jeff Sonderman

A couple weeks ago I predicted that Apple's virtual Newsstand for iPads and iPhones would provide "a little more convenience for the user, and a little more discoverability for the publisher -- but nothing here is a game-changer."

I stand by the first part of that diagnosis, but it's now clear there is something game-changing about Newsstand. Since Apple launched it last week in the latest version of its iOS operating system, its impact has been immediate and significant. Many Newsstand apps now rank among the top free apps overall, and magazine and newspaper apps are benefiting from a surge of downloads and subscribers.

Continue reading on Poynter


Anton Jolkovski


2011-10-24 17:22

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