WAN-IFRA

Shaping the Future of the Newspaper

Date

Sun - 26.10.2014


Niche

U.S. Spanish-language television network Univision has launched a music website, called Música, which will target Hispanic audiences, Mediaweek reported today.

Sixty-nine percent of Univision's audiences agree that "music is an important part of my life," the company found through its own research. paidContent noted that the broadcaster called music a "huge passion point" for Univision.com's audience. Mediaweek stated the site will likely compete with Vevo, which has a big following with Hispanics; however, video on the site contains a Vevo label, suggesting a partnership.

The company is also using UnivisionMusica.com to launch a new original series, Univision in Studio, which will feature exclusives from new artists, as well as question-and-answer sessions with fans, according to Mediaweek.

"Our new interactive offerings and exclusive music content - like our new, originally produced intimate music series - will provide a great experience that will engage our online and mobile audience more than ever before," said Kevin Conroy, president of Univision Interactive Media, according to All Access.

Author

Leah McBride Mensching

Date

2010-10-09 00:08

The Pearson-owned Financial Times will launch a subscription based news and analysis website covering the pension sector for trustees and pension managers in the United Kingdom, called schemeXpert.com, paidContent.co.uk reported yesterday.

The content on schemeXpert.com will be produced by a dedicated in-house editorial team with insights from leading consultants, lawyers, investment houses and research bodies, according to MNILive.com. Aggregated news and analysis will also be provided to subscribers.

This is the seventh niche paid news offering by the newspaper in its efforts to reduce "reliance on more cyclical advertising," a spokesperson for the newspaper told paidContent. The financial group has been making significant efforts to reduce dependency on advertising revenue, from 74 percent in 2000 to just 45 percent in 2009, by increasing subscriptions on its news site in the recent years.

Author

Savita Sauvin

Date

2010-09-07 20:36

News Corp-owned Fox News will launch FoxNewsLatino.com to provide news and features created exclusively for the U.S. Latino audience, which accounted for about 15.4 percent of the country's population in 2008, Reuters reported yesterday.

"The launch of FOX News Latino creates an unprecedented opportunity to expand our reach by engaging a new audience and providing a unique platform on which web users can access compelling content focused on the Latino community and the American dream," Michael Clemente, Fox News' senior vice president of news editorial, stated in a press release, according to mediabistro.

Marketers continue to focus more advertising dollars on the growing Latino market.

"About a third of the country is going to be of Latino heritage by 2050 and we thought it was time to launch a site with more of a focus," Clemente told Reuters.

The Web site will feature bilingual videos and other content, and report in the United States, Central America and South America, according to the Business Insider.

It's unlikely Fox will launch a television channel centred on the Hispanic community, Terra Peru reported.

Author

Leah McBride Mensching

Date

2010-05-21 00:01

The Washington Post may be looking into providing readers with more news and information on local business. A source told the Washington City Paper that the Post is planning to launch a business publication called Capital Business, which would be issued weekly and cost US$1.99 per week.

This comes less than a year after the Post shuttered its daily business section to "save on newsprint - an important objective in these times." However, the Business Insider pointed out today that the prototype sent out to subscribers for their input is in print, not online.

Why? A focus on a target audience is a good way to sell "advertiser-friendly business coverage for niche, monied audiences," even when the ad market isn't doing so well, according to the Business Insider.

Along with the prototype, the Post sent out a survey to some subscribers, aiming to better understand their business interests, as well as asking for opinions and suggestions. The online poll to get subscribers input requests they take a closer look the prototype of Capital Business, stating "Please take a few minutes to look through the publication and focus your attention on the look, feel and types of stories within it, and less on the individual articles. Also, we ask that you disregard that the information within is old and out of date."

Author

Savita Sauvin

Date

2010-01-27 00:24

Joining the very "ganjapreneurs" it assiduously covers, an alternative Denver weekly has developed a cottage industry of reviewing the burgeoning local medical marijuana industry, The Associated Press reported yesterday. To that end, Westword is looking for a full-time critic so that its present columnist can return to his other duties, the paper's editor-in-chief wrote October 6. The pay is meagre, but the post is legitimate, CNN reported Monday.

More than 120 candidates have applied for the position, which requires a medical ailment to entitle the critic to use the services of the clinics being rated, the Guardian reported today. The initial want ad, posted September 29 to the newspaper's online edition, follows several other targeted initiatives by the paper to serve this growing consumer base, including the permanent addition of a marijuana dispensary index to the newspaper's Web site.

Author

Leah McBride Mensching

Date

2009-10-21 17:33

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