U.S. Spanish-language television network Univision has launched a music website, called Música, which will target Hispanic audiences, Mediaweek reported today.
Sixty-nine percent of Univision's audiences agree that "music is an important part of my life," the company found through its own research. paidContent noted that the broadcaster called music a "huge passion point" for Univision.com's audience. Mediaweek stated the site will likely compete with Vevo, which has a big following with Hispanics; however, video on the site contains a Vevo label, suggesting a partnership.
The company is also using UnivisionMusica.com to launch a new original series, Univision in Studio, which will feature exclusives from new artists, as well as question-and-answer sessions with fans, according to Mediaweek.
"Our new interactive offerings and exclusive music content - like our new, originally produced intimate music series - will provide a great experience that will engage our online and mobile audience more than ever before," said Kevin Conroy, president of Univision Interactive Media, according to All Access.