Zero percent of people said they would pay to use Twitter, according to a study by the Center for the Digital Future at the University of Southern California Annenberg School for Communication and Journalism.
Forty-nine percent of Internet users surveyed said they have used free online micro-blogging services such as Twitter, but when asked if they would pay to use Twitter, not one person said they would, according to the study, released Friday.
"Such an extreme finding that produced a zero response underscores the difficulty of getting Internet users to pay for anything that they already receive for free," stated Jeffrey I. Cole, director of the center at USC. "Twitter has no plans to charge its users, but this result illustrates, beyond any doubt, the tremendous problem of transforming free users into paying users ... Online providers face major challenges to get customers to pay for services they now receive for free."
The study also found that Internet users don't really care for online ads, either.
Seventy percent said online advertising is "annoying," and 50 percent of the users never click on Web ads. However, ads are the lesser of two evils, with 55 percent saying they would rather see online ads than pay for content.