Yahoo! India will expand its website to other six regional languages by 2011 and its looking for local partners to generate content, Reuters reported yesterday.

Besides English, the site also provides information in Hindi as part of a partnership with daily newspaper Dainik Jagran. "We see huge opportunity in regional language content. Our Hindi news traffic had taken over the traffic we see for news in English," said Yahoo! India Managing Director Arun Tadank, the Hindustan Times quoted.

Last week, Yahoo! CEO and President Carol Bartz announced the company's plan to increase local content in India by expanding the website to at least 18 regional languages, CIOL News Report pointed out.

"We aim to become the world's largest digital media company," she said adding that it could only be done through partnerships. "You need to understand that you cannot build everything," Bartz said, The Financial Express reported.

According to the Hindustan Times, India has 50 million Internet users, which are expected to increase up to 240 million in the next five years. Currently, 73 percent of the users has access to Yahoo!.

The Washington Post is to partner with Intersect.com, a new site that displays stories on timelines, to crowdsource Jon Stewart and Stephen Colbert's "Rally to Restore Sanity and/or Fear," which will take place on the National Mall in advance of Tuesday's U.S. midterm elections.

In its Story Lab blog, the Washington Post invites its readers to join in as it looks for both on-the-ground answers from observers and rally participants, and opinions on whether the rally is just a marketing stunt or something that will really have a political impact. Those interested are asked to visit Intersect.com and create an account using "Washingtonpost" as an invite code. The paper will take and use content that has been contributed via Intersect for its own feed.

For more on this story, visit our sister publication, editorsweblog.org.

The Washington Post and Bloomberg have launched a co-branded business page, eight months after announcing the site was in the works, paidContent reported yesterday.

Content is from both outlets and wire services, such as The Associated Press, and the site is now The Post's business page. Articles written by Washington Post staffers gives their names on the main page, while Bloomberg articles show only "Bloomberg," as the content creator, not the individual reporter. The Bloomberg reporter's name is given after the user clicks on the headline.

The new page "combines The Post's in-depth expertise on economic policy with Bloomberg's leadership in business news and information to provide the essential online source for business and policy," a notice posted on the new site told readers yesterday.

For more on this story, visit our sister publication, editorsweblog.org.

The interactive unit of the Audit Bureau of Circulations will now audit newspapers' mobile content, a press release from the firm announced.

The new audit will provide publishers and advertisers with independently verified mobile usage data generated from apps, e-readers, and mobile browsers through the Verve publishing platform, as a result of its partnership with Verve Wireless.

"With all the buzz around the iPad and with use of mobile browsers exploding, newspapers and their advertisers are increasingly interested in seeing mobile metrics detailed in ABC reports," Michael Lavery, ABC president and managing director, stated in the press release.

The ABC's Consolidated Media Report, in which ABC is working with ABCi, clients of Verve will now be able to include mobile audience by device type, day and day part, unique visits, page views, audience access points by app and mobile browser or e-reader, Editor&Publisher reported. Verve currently works with more than 600 leading media companies from United States, Canada, and Europe.