Britain’s Telegraph Media Group (TMG), publisher of The Daily Telegraph and The Sunday Telegraph, has instated a metered digital subscription model for international visitors to its website and users of its apps. The new system, modeled on that put in place by The New York Times last March, lets readers from outside the UK view 20 free articles per month before they hit the wall. Here’s what we know so far:
Who: Readers situated in Britain, you may breathe a sigh of relief— TMG claims that it has no plans thus far to charge you for content. The new modus operandi affects only far-flung Telegraphites.
The Telegraph is the most widely read quality daily national newspaper in the UK, according to the latest National Readership Survey, with 9.23 million readers across print and online platforms.
What: International readers who have exceeded their 20 article quota are offered two options.
1) The £1.99 ($3.20) /month “Telegraph Web and Mobile Pack,” including unlimited website and mobile app access, or
2) The £9.99 ($16) /month “Digital Pack,” offering the same plus iPad access to the Daily and Sunday Telegraph.
Readers will be given a month-long free trial before having to commit to either plan.