Date

Sat - 25.11.2017


search engine optimisation

Search engine optimisation (SEO) has become a much used word in the online publishing world, and it has also been something most news publishers aim for. In fact, for many publishers, SEO has become too important - more so than even the content itself, according to Ben Elowitz, co-founder of online luxury goods retailer Blue Nile, co-founder and CEO of Web publisher Wetpaint and author of the Digital Quarters blog.

"But this movement toward SEO has been dangerous, as it's moved publishers' eye off their most important job of creating great content, and onto the false goals of keywords, hacks, paid links, and technical engineering that their audience doesn't know or care about," he wrote in a column for paidContent.

He continued:

"But the recent announcement of the Facebook/Bing partnership to integrate social and search results clearly marks the beginning of the end of SEO, and the smartest digital publishers will drop everything to rethink their distribution strategy entirely.

"With the rise of Facebook, we've entered a new era of digital media: personalized discovery. The balance of power is shifting: Already sites at Wetpaint and other publishers are seeing more audience coming from Facebook than from search...

Author

Leah McBride Mensching

Date

2010-11-24 17:05

Publishers Detroit Media Partner (DMP) and Star Media Group (SMD), both owned by Gannett Co., are teaming up with Yahoo for a digital advertising venture that would allow advertisers to place ads on Yahoo's sites to reach audiences within required specifications, IndyStar.com and Freep.com reported today.

"Local advertising continues to be an important area of focus for us, and Yahoo is committed to helping local businesses reach high-quality target audiences," said Lem Lloyd, vice president of Yahoo Americas channel sales, in a DMG press release.

DMP will be offering Yahoo's inventory so that local advertisers can reach a wider user base and so that they look for consumers through enhanced audience targeting (location, demographics, interests), according to press release. John Kridelbaugh, SMG vice president for market development and digital, explained that behavioural and demographic factors could seem more compelling to advertisers than geographic location, IndyStar.com wrote.

Author

Alisa Zykova

Date

2010-10-07 17:41

The Financial Times has drawn attention to what it sees as "an uncomfortable paradox": the fact that content farms such as Demand Media are being created to "ride on the back of search engines." Such a company creates content that is highly optimized for search engines, tracking who is searching for what and hiring freelancers to write articles on these topics.

"As its influence across the web grows, Google's algorithm is starting to shape the world it describes," the article notes. It quotes Shelby Bonnie, co-founder of CNET, who commented that "people have made a business out of gaming its [Google's] system."

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-07-14 19:12

A UK Tabloid is not focusing on search engine optimisation for their Web site, but rather on human interests.

During the WAN-IFRA 2009 World Newspaper Congress - World Editors Forum, Associate Editor of the Daily Mirror, Matt Kelly, said by seeking big audiences, we have devalued the content in the minds of users. Users, not readers, customers or viewers, find content in a search engine and devour it and repeat the process like locusts, he said.

For more on this story, visit our partner site, the Editors Weblog.

Author

Leah McBride Mensching

Date

2009-12-02 07:00

Even as Rupert Murdoch today announced his more aggressive stance against online news aggregators, those on the other side of the aisle suggested that more, not less engagement with search engines might be a better solution.

Chris Silver Smith, director of optimisation strategies for KeyRelevance, today wrote that other than the biggest players in the dailies market, the newspapers he frequents to help with projects are usually not optimised for search engines. "It's hard to expressly invite a perceived enemy into your house on one hand while issuing invective against him on the other," he stated in his Search Engine Land column, using the example of newspapers' mixed feelings toward Google.

Smith points out that not long ago, newspapers perceived yellow page companies to be as much of a threat as they feel Google is today. Becoming more tech-savvy is the best tool, and currently newspapers have at their fingertips the possibilities of monetizing archives, as well as making on-site search better.

For search engines' spiders to better crawl, index, process and rank a page, Los Angeles Public Relations Firms recommends a few basics for Web sites looking to optimise:

Author

Leah McBride Mensching

Date

2009-11-09 19:15

The Associated Press is hoping enriched metadata will stop others from scraping its scoops, an e-newspaper hosting and design service announced yesterday.

TownNews.com is a newspaper-specific Web publisher founded in Bigfork, Montana in 1989. Since then, TownNews.com's services have apparently expanded beyond initially automating news content to include optimising Internet traffic and, now, providing security to those losing profits from posting their wares on the Web. The e-publisher yesterday struck an accord with the AP to offer TownNews.com clients the option of implementing a microformat known as hNews 0.1.

hNews 0.1 was developed by the AP in partnership with a UK nonprofit, Media Standards Trust, using open source technology known as microformatting. This microformat has as its chief aim the prevention of copyright infringement. It strives to do this by embedding metadata indicating whether a given site is validly licensed to republish an article.

Author

Leah McBride Mensching

Date

2009-10-22 16:59

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